Advertising
June 27, 2013
By Erin Shea
NEW YORK – Two Siegel+Gale executives at Forrester Research’s Forum for Customer Experience Professionals East 2013 said companies need to simplify consumer experiences to attract and retain customers.
{"ct":"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","iv":"af66633982be20c83ebf06181d1cdba5","s":"afdd1fced86d2411"}
Share your thoughts. Click here