Mobile
November 8, 2010
By Peter Finocchiaro
Luxury brands should find ways to leverage mobile location-based services to create deep brand engagement and drive sales, according to an appssavvy executive.
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","iv":"e23e7d8fcbbdf96b60a77d4e6933ae4b","s":"1db44df798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