Mobile
November 8, 2010
By Peter Finocchiaro
Luxury brands should find ways to leverage mobile location-based services to create deep brand engagement and drive sales, according to an appssavvy executive.
{"ct":"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","iv":"096fc2c408c041b0b613f315766d5a63","s":"c96a02ce23bb5225"}
Share your thoughts. Click here