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Zegna conveys fragrances’ aroma via detailed digital components

August 23, 2013

 

By Erin Shea

Italian menswear label Ermenegildo Zegna is pushing its Essenze fragrance collection through a video, social media and its Web site to digitally convey each fragrances' aroma.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Exclusive Resorts purchases Inspirato for $59M
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  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Lamborghini heads to French Alps for women-led driving series
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Tariffs and their effect on luxury goods: Even the ‘de minimis‘ exemption is no more
  10. Porsche targets Gen Z audience with FaZe Clan partnership
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