Mobile
September 30, 2013
By Joe McCarthy
Donna Karan New York's #DKNYARTWORKS campaign depended on promoted tweets that generated engagement levels higher than three percent and garnered 11.2 million impressions over a three-week span.
{"ct":"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","iv":"a97db29c5a77d9e07870fae3586f6698","s":"a32065ccdf413b3b"}
Share your thoughts. Click here