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September 30, 2013
By Joe McCarthy
Donna Karan New York's #DKNYARTWORKS campaign depended on promoted tweets that generated engagement levels higher than three percent and garnered 11.2 million impressions over a three-week span.
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","iv":"82427bfbdb592530eb3ed2aa1a7034c3","s":"116db0a2cb272014"}
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