Internet
October 15, 2013
By Joe McCarthy
Dorchester Collection is leveraging the marketing power of word-of-mouth with new e-gift cards that will likely insert the brand into more celebration conversations.
{"ct":"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","iv":"f6684a3a69e7fc7bb059486d111354fa","s":"6d49c92779da22e0"}
Share your thoughts. Click here