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Multichannel

Lincoln rebranding toward luxury led by new models, “Hello, Again” campaign

November 18, 2013

 

By Joe McCarthy

Lincoln Motor Company is gaining ground in its luxury repositioning efforts with millennial-focused models propelled by multichannel tactics that loop around a thematic circuit of artistry and integrity.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Savannah College of Art and Design debuts SCAD LUXE research center
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Exclusive Resorts purchases Inspirato for $59M
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Longines announces latest Ambassador of Elegance
  8. Dolce & Gabbana introduces advent calendar this season
  9. Lancome to secure spokeswoman Julia Roberts for $50M
  10. In conversation with Hong Kong property and hotel mogul Adrian Cheng
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