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Luxury hotels look to bloggers for measure of authenticity

December 2, 2013

 

By Joe McCarthy

Luxury hotel brands are tapping top travel and lifestyle bloggers with increasing regularity to kickstart social campaigns, illuminate what can be found at certain properties and to build connections with highly concentrated audiences.

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  1. Gucci revisits archival looks in pre-fall campaign
  2. CFDA bans fur from New York Fashion Week
  3. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  4. Versace announces exit of Dario Vitale as creative director
  5. Buccellati brings retrospective show to Shanghai
  6. RH opens Detroit showroom
  7. The Macallan hosts exclusive residency at Rosewood Baha Mar
  8. Estée Lauder Cos., Jo Malone launch AI scent advisor
  9. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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