Mulitchannel
February 4, 2014
By Jen King
U.S. fashion brand Marc Jacobs is building a community for its Daisy fragrance lovers by creating a virtual daisy chain that incorporates social media, the scent’s ongoing campaign and in-store efforts.
{"ct":"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","iv":"d7e1d62f8c22e005e9a7cf579662aea8","s":"9d1ab0ef61181694"}
Share your thoughts. Click here