Mulitchannel
February 4, 2014
By Jen King
U.S. fashion brand Marc Jacobs is building a community for its Daisy fragrance lovers by creating a virtual daisy chain that incorporates social media, the scent’s ongoing campaign and in-store efforts.
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","iv":"bb02c45eb86e6894035dd076dd313bf0","s":"6ae7febd7e35cb14"}
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