Mulitchannel
February 4, 2014
By Jen King
U.S. fashion brand Marc Jacobs is building a community for its Daisy fragrance lovers by creating a virtual daisy chain that incorporates social media, the scent’s ongoing campaign and in-store efforts.
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","iv":"6ed6bcfe43ed426c8540b0bd6f5765bc","s":"ebd23f015518555a"}
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