Research
February 7, 2014
By Joe McCarthy
Affluent consumers hold mixed opinions about the extent to which brands should leverage Big Data to tailor specific messages, according to a new report by The Luxury Institute.
{"ct":"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","iv":"15149c6f735d8de76c563d8cdff78dac","s":"b752b8f9181a3fa4"}
Share your thoughts. Click here