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Commerce

Luxury brands should enhance ecommerce presence to succeed in 2011

December 10, 2010

Luxury brands should increase ecommerce strategy

 

By Rachel Lamb

Web sites are expected to play a significant role in driving luxury sales in 2011 since this year’s online revenue has been astronomical compared to last year, according to comScore.

The comscore study indicates that sales have skyrocketed as more consumers are willing to spend more online throughout the holiday shopping season. Luxury brands should expect a good portion of their 2011 revenue to come from ecommerce sites.

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