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Email marketing drives online and offline conversions for upscale brands

December 13, 2010

Luxury retailers should up their email marketing strategy

 

By Rachel Lamb

Given the competitive landscape in the luxury sector and the challenge of maintaining a strong and consistent brand presence, upscale marketers need to use email to drive conversions online and offline.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. Dior builds five-story statement flagship in Beijing
  8. Laura Burdese to succeed Bulgari CEO
  9. Exclusive Resorts purchases Inspirato for $59M
  10. Dolce & Gabbana debuts Devotion fragrance film
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