Mobile
December 13, 2010
By Rachel Lamb
An increasing number of luxury brands are using two-dimensional bar codes as a way to measure traditional advertising methods such as print, direct mail and out-of-home.
{"ct":"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","iv":"ce46b11403241dab3a931f2637d4a826","s":"91ce90ef7d786bc3"}
Share your thoughts. Click here