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December 13, 2010
By Rachel Lamb
An increasing number of luxury brands are using two-dimensional bar codes as a way to measure traditional advertising methods such as print, direct mail and out-of-home.
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q0u0TOveylaid4ghXiC3TrFtHxLUMLWg2wFYROYn1k2Oy6DRsU7e0ViE2q8h94Cki4OIrhxxiEDmVvxUOeUhzyed3XpJapnFJ7yhroebGDenRXfIsh4Pk7V3x5OrNZ2rD1WSVfrXlme3P4fkIYqFcS3Jt7iucQ9ax4ZfwkDDRwuo2rzYbr+OKMy+v7L\/wUNLZCYQLNXjMGcCHL2dtpnON8YjoTPdQaUMJ9H9+IcoZmLhyhzB0ctZp+JuBR2t5gTUK2BjbpUENJjkT3pKNsqxlfOkT6OiggsK6PhHFurDYT45WwXt7kKYF1A6A78GVQhIqAqb\/V\/eQlYrGuWR4UllJGfxVfQc9YrHNLaZRhTA\/tyOdxQ7ds3bAmKR1powbknL3RqbYm2T6rsvSzyIi5Foh2OiAQPmbA6jIwXzH1CMUdtDR8GAZWWtbL6MXNEea4Iiv2\/kFueq9\/xHJ2txyDkxseojy2olYb06rRL51SXv6x9YWPGHENUhflpeoHegeySTa5prsOO1oRCCiMaPxbNeo\/5k1jd9NAGPglMz2e5PkIah+SzjEXmzVjBhTyUFXV7gdRMBE1IVxTC61Lyal\/7NhuZKh8WfSz7N8VHRXQblgR\/MnvZwXqQ6PzVkDynjVAks6Mjj2CS1bMVayQSa\/O7POJ3C02bN8k8HZsUD2O5RdXQRrWT8FS+1zAYwI3zk6nFBd6bFWfOG2UYokVBh26HDOKHrhsTlfyTI2KZrRaBv4riQ4W7FgTzj3wJjOIjU3VgNa4dZewzW12Wbys\/L2MxbiMLY3ikXALlj7IwU\/lS4x2mCgaWPL79ghBCSRodxjpvl3RYpsMxprghorRQvDvf9jsT5w+PBQFa+qmG8zoirxpRTDf6rEenDZMp7NMJ\/0iBdxifupMGmz6+7TBm5OEQ1tscAvmDY5KbixemeCrWqSHlOyYov5cJRxH4ClJyE3WgrLxyEg5u7KaAhLt6qygspZU7\/77014GAVOoJ4ASgC\/X2sUMZPJqizHtE2D0eNeLmUlgTLT3y25jJUdXmCt2HDjmDsEwKTwzX3WO9qZOkeVg9tfIDXF5yOhwdewkmxVo6ygUYA5uBWx\/xCNMvkIWUBI8kFU+pkzzHJ5zw9joXnoIPbnyV5CxeACDlxsCFpRol\/ogzIeZRgeibJqqImfPEGXOWEnD0eZNsHE3uz4E5T1nWbGup3F0d8TLncz4ltlCPcydWGoJFEPJ6lDKCceFng5vnBVVg0IGN4dKeDMYyrqd3ktAMvphWQzZJ7Y+7IUEyiNH8T3\/N+zHR8NpebMFZjbnk8ACtLtCqBLRBGk48w+1F3HYIjo0HGsSS8AOhUJKgS4P2keoxLdnDCBk06xl4n7TJc6fVdp3CCspZajc5u5D4N6pLJh9WKZwfxPjO+g4Vm1zYgD9uvfKEuIPzOxdWDoOSisz8LXA2344HaoBsoLg5\/HP8yv\/HXReERvP5P2Kf0UKYc\/GHMXstpa5VYZ7VnQmPyr\/a1gP6fje2T1DxIKvYMaNsbKUQjeYFMWYWwbxJEmmvG0MkKMdv0rNar+arGyjnA\/ZLK5RWn9iek8Xxgy3qiYozc5ah+\/g0VX9+Sr\/nplbFbWps5PoDnBuk9AHlRzpcg+yDWbxWBYWgFek6FBkNzIivTV\/nk53KeWGosk26yoaiF41KTNGYRIRj\/rOQkSkEZli8tfRbRUkylvYhq4YG6J9Zs5T7b9agCFJhQjwvS9R8AFfomoGmJnzkeC3ry9G8HKdfMozi+9S25zeaEDNz+aKjzRopycYhEAp364va2rM\/KzhglPHfU554w35fO1AVyzutCs91ksgEWf20bOEJX05Jjn58d0mXsTmG37MNm66ZBuRYelgyobx6Tw8uKkU2FqAo6lMYeSH\/TYv26YWbZOdyVvBBp7+HB7\/g3r22jSqKP5kJHS80bW+1iDjwugKVh2qGficWATEtdIhbeCldhnE07zE483esMCu36hgqYMq611unFtgWFw7Uds6SA24QYRNRjdLz32GsmMLo\/KgHcVgrNZsAyg1dG3Ei5la06+S2Ko4neX3CaARj3FlVfOWcTk1A8v9H4RU2CwKZZDPkHJtRrJYomODxTwAzsPNdUFocWeW+QCZgUZZOPvXd89JV0nm2f\/WCtiOLF4TUPm17i1QhM3VkgUa0ts0YRDF20DIZIQjzTeMvl29TJA5M9t9jsE\/Dkp\/iyfrhrnWWc7PgWDoPx01tqTt+m\/VipcbPN5Mors22eg4+I46\/95cTbsz8VWQmhWXjo12UqmM\/edmDvjZWZ3U\/YdruJgiP6ntAlQqODwMIp\/fJP0eU6n8HD9Qq0jli7BhvuNeLjt4gATEC20isDL\/SflVdvHvUjUQO6rQmJ3c+DDxdSuRd0rHkoLqphfYBTsbF9RLM4zHLuPQhV9uyck6xLj8b6yEBfKMIvFPPatk1myEXFMXKM4LXgSxrPY5CuhMT5PVRTmXyggR7JYP6H4h4wsA5p52gnc4UzFf5R09PkmHdYVbpNigrw+t343DePJMN0Sbcukt9BcP\/2T3ywJBZr+OkMMRrWvncD2mBVjzzvDCLBEsNQKQEQLtLL1\/BYucqzLhLs1GivIRH1dcLG63JsOXafXet3BM2AOqNGoLHB\/BFcRcO10gAkINPuYKSbQN6VWkZOzxE4NDWvXz\/CI3FN0H+zYSNnxAOq0zraK+W0J1hpE+Od5ahm8nMxxk2ZugITXm3qMYIB3JX1kELQJEGx4z6S5X++xjmKWJpy5R8U2VsbE\/SqzPF7bwX9r7VmHwaCnDAuaYww+KBjsZ5VECtZCnaD5rfqT\/eKn0QCYVZ22yeq4k+y2uLhtGN+7qhHqy2A5Q2nT+T2PxGy4pVxKBroeVfd69heHKoLCTsYKO4apsIDGgs5rzZgzs9yqnI7xxJjGu8C\/Tdag6WxK2h1CazAN7UHUH7kHnF3X1AU23ph9q3ObGuA7amP5KtbQw6UGS3J4OejLw3Ariirm2QaWRIaL8WErARFIkK2qxwvGM5GttLn3DD8LfkSF3G5qapIl\/zXsvvns6nMyofvYA97mRO9vlZIL\/aC7uJ+FfOOR4\/nJXRyXUOeBGN6EWx6AEBcgBrgfGDXrbn5YqKWPZzipDbTizfDPofobh4krstX4Jl9gqiKAmhEPkaamBIh+GHhaX5crfjWE94KDa4tMGxwEfyDWKQuSZx1gvYBAhjITqMPuxiYjysZoVOEJGMHvKArukOK90003OWynmQNiI=","iv":"e73a1a115cef131e24cf18ad6eb85ede","s":"99c2ccdb35ac5b31"}
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