Multichannel
December 14, 2010
By Peter Finocchiaro
Upscale hotel chain Ritz-Carlton is expanding its Destination Club membership program with a focus on converting current hotel guests into long-term brand advocates.
{"ct":"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","iv":"e47f23d5673f2e6adefb940cfec92e2d","s":"20d277a786f544e0"}
Share your thoughts. Click here