Multichannel
December 14, 2010
By Peter Finocchiaro
Upscale hotel chain Ritz-Carlton is expanding its Destination Club membership program with a focus on converting current hotel guests into long-term brand advocates.
{"ct":"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","iv":"a45cda56c661f40aaf91d5e5fd33ffb2","s":"46d0769d24458588"}
Share your thoughts. Click here