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Mobile

Lexus opts for full-page overlay experience with CNN iPad sponsorship

December 16, 2010

Lexus advertises on CNN mobile app

 

By Giselle Tsirulnik

Luxury automaker Lexus is the launch sponsor of the CNN iPad application, which allows both the publisher and the brand to provide users with an immersive and visual experience that takes full advantage of the device’s expansive real estate and multitouch interface.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  8. Matches plots second act under new ownership
  9. Coty earns ‘A’ score from CDP
  10. Kering loops France’s Ardian into Fifth Avenue investment
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With ‘My Call,’ Rémy Martin finds meaning in new milestones
Matches plots second act under new ownership
Dior builds five-story statement flagship in Beijing