Columns
April 8, 2014
Stephanie Capretto is digital strategist at Urban Airship
By a Luxury Daily columnist
{"ct":"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","iv":"5f2f002d8a613b8633f0af4422549f58","s":"1b0ce362dd75bd6c"}
Share your thoughts. Click here