Mobile
April 15, 2014
From Pucci's Scarfie app
By Sarah Jones
Italian fashion house Emilio Pucci has adapted the selfie trend for its audience with a new iOS app that allows consumers to overlay one of its scarves over a photo.
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","iv":"4e2773d4ac01315d5169d85e7c5dc598","s":"869ac9f307ed59ea"}
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