Commerce
December 21, 2010
By Peter Finocchiaro
German designer Hugo Boss is driving sales of items from its fall/winter Orange collection of apparel and accessories using a commerce-enabled video on its Web site.
{"ct":"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","iv":"9eb6e7a5b2e23a0c058f5db7caf8acc6","s":"2b84b48554c8660f"}
Share your thoughts. Click here