Advertising
December 21, 2010
By Elizabeth Zelesny
Automaker Lexus ran a campaign via Microsoft’s Xbox Live Internet-connected gaming console to reach a younger demographic of tech-savvy consumers entering the luxury segment for the first time.
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czH2aFh0q7CQnoIoHDb4wrFn55gg9JmlMx7H1YlBxybR+zuX5nCHZFB7Zm0F+0ds0oSsDqcc\/uzWiEl84V5inSyrYr6ajzdS7xZYI9yC1Xvb3XCvi38xauL9Re2XKRrZJh21PGlrfJZuaoqy8WGxlisMe6fdILcjMB36CvbLCSqiNhOJZKJ0z9xHKSXrVkSjh25mgVaFInaLGf10Xn3cO9UJ8aoMmXXpETtghDy6Fo9qmowqQEC\/ckreMFhwdXUxI0JAzCJGFw3RtRblNlc85c\/l9UlF39jZblvPXI61B7c1wT\/KfpERZbx\/2+CH83BZ2rL352WeqXK0S80lHqUBCzhJC7lfFDS0meY71hBCF\/BmR0pNOmTaW73fyeLqfxJuHGN5cmW3Rm0++\/rrbe7ID2UqIDCwB2PwyiNozGIN2MWWxdGH2Ncd2p4Ze+KrXeY\/mA+zlOixBHbgVRke61MFK9VyATSRf+sH4rUcBAsre\/8eq5cg4SvAOkUzKtnpyMH3svKOd21AWGoRbhstbq21Asm1zEybvSmYtYJd\/vc1BnS2\/Q7M7XGYZdyXTK8ZsTp\/\/VStqYKUiA8Q4gxC9jCiA4eXryh\/IQG3ACrLpbejBLZyC\/pM+GW6YQoqk6\/AY9AVTRgf8cxFvrnubLg8cNrair5mk72YsPwYZLyenO9HTIqExJUY8uhwAw1t\/EzZy6T8kWk19cnlFcPFaclfRej4B64G2rlzxZjbuCUkopANP6AEOWlbx3bKM0ERk3PEz8Y5NiBYmDBPwQKGod1Oz\/\/3xD5M2yawxlW0zixlOkwH6FCUOOW5yswTyuY257cJ5R7SUp2PoCB27iew29bOWj\/d5dTRHo\/ffBU9XNy5pQb9MDW7Ir57LRAH3LPhYSJcINeJJ19wYJl5qGiIm+UGMVRzOiLYavetXwniWmwUz+0kmVCIzVpObiZ1F8aJBDL5+dBUWtnhgoISoRQE3LUQHrAEDIqQBx\/orN5nO5uDooqwMBceeWk+zqcchoxgzw4Bfig7ycEWFIz31Dmx6AQDpTDrx9bTJdNvpeyteSW6cWgIhrZg27c1URCc11X4BPtKPzuOUHVXqFkL6i9bM\/ETrVtu4yR5gdQ5pLC30ZJjIC9H9GeNe4xtDXf7XS90IOwgeAwhYUkcZb3cq+upIo1UksPf5vIPjeWSLyXBkZvcxVYTKXKyYdWhaLW42DpmKxiPor\/jmo0Z91m27MOAVv7ACQrgSXxQdkrZSkczQEuyDvgO1\/rohWloufocnHavEZG2bUVb\/IoGjA3JLfp4m8G0lVAgeE+HWsqdWTIg38OiVmGjiSLMK6wdzgc9DJXHbqJojVVc1AGPSvyxyeQ8TWu\/sZLTZO3k8pFJns4ejGMdn\/YSwO\/2lE9H5aBk8yMFZ1J+CRgiPA6CZdRXF7b6tGml8rHyvlqc+vax7UFULCX0r4fQKYJpy0ikXXNkIVBqs4Lo9tsIfpXoRZKruhyDzqGC1+ZQR4IcxqUQ0xY8Yp3p9jWkc8xh+kKXZUNoZkGupuNAvTNwkskFK5S81euiRHjQTbbT6SOogUG7+BuvLRBkgxrddXWNPUNhNkrAGG87hkONdVDe48og3HFWTpSTNBzi1yT37c97oGueNZGL2azjEWh4uT\/rNah4uT3V3RDfhxvZ1y930f3eIgSokkPhgZikMUCs5D6izQVBCZoR5T1PH7FV57l3A2xdcbdIoHuRu4nsxLrlsbMNvmgGzBTZBLEsiVGVIQvJmQlf93e1G\/mVcQkPoY3+m3hRmO8uzQO\/YdkYKrZSoxcZJ5kono37121123IDK08p5bdJAbKeiOrDWpCqMOONOJRgdYRhcL5RhiAh4mCAfShOSluEPc8tPogwkPIf7bK8lEFJfadvERQ5e+OfT0DAq8HnrqOU8jRAnrpAISjtT\/gDO9lsWRDQ4AG9o5dWHAiHiUxKxZWF7KpqNnoKtjuboGxZYky4AcUcUpbneRu69o\/NC7FaS3ZXcpau3pLcdMb2GwRG\/f\/nDUc5bkyYXhtin8wE199N5ASnjw4DVBNVCR3cMkRDBSvxe2ucSuYJ0yhJDJiSgUdH7aU7VSgr4MbIyXPyZdzGvWF1rYg5vS3soznMTzyxOSNNFjZQ3g7Bs84A4+WEUaILcAb11eh62MHtEA8wKn6Jl++oQli4v7EUgZ3M6vzKp4meeYftN\/EVVlO2dfKGO2TcWWkbOg4ZHZKW+ay9R6ZGTEikoeDWgOM1KTrzFDdGHNKkdFibpCSNs68+lNniSft4ApSZiiNxDTI0qbyGofAGa9yT+VZXc0AYD\/ZaGHEdNJzSeNMuACvvxTp2iAg8+vyyn8elbTo+oLOjYtpXSo+qw43SstxEPh6QLbiyUgX5a+5dUI1S2bBPmWPrBX02\/KqXmhhe53e\/evdigY+I=","iv":"d91487de8b9eaf3b912e608eae04ff2f","s":"2ffe6bf2ad414d9c"}
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