Research
April 24, 2014
Louis Vuitton ad featuring actress Fan Bingbing
By Joe McCarthy
A new report by Boston Consulting Group explores the online shopping tendencies of Chinese consumers such as a widely-held penchant for researching products at length.
{"ct":"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","iv":"36a2147b5fbb5165a80a77d4d25bea97","s":"d4976dc0aa24d911"}
Share your thoughts. Click here