LOST PINES, TX - As brands turn more to native content rather than other forms of online advertising, the collaborative process between the brand and publisher is the most important piece of the puzzle, according to a panel April 23 at iProspect’s Client Summit.
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km9FWhM2z9s3q5bQ6MBLn2u558q0vrYFDW8laDo5TNeY0NkG8D+4H8TeDUCintMc8iUp2XVf206kM+ZNkyqhbKdoAmEpJCQFSgCJpVqAuLq+\/MWq+EG+2qMfiSlPZpSHspVsS8gpln830J0fWre1fHvTbt+hNFF+j6jfi1irON22nN\/kaQWGEk+pFNugSESNYKChUCLqpno6eSO3\/0V58GtZ6v96nlkwk0Iwp75+WEN4rWRFgEeuAnJa+JIOH6Xk5QJbOWbfiQHx0JdbP2oXTdoTGsTNkZAiWIXfCy0q4SJBaGtm13LRMoldICI1CHSPRtIBpMcvfj0937SNlw7OKQYvkzC6KgIRnneuYRmQwBx0wlLJzzDOZIv\/3GvrI5IBtupbzRcequV55RPFuLX4poxzvLtbiemyR+e5GMkPY41c6gKa4rasLPgFbaQZv6FzGvQVkpzpB3Lg9Uz389h7ZMjpQDsAgIdiY\/P+Rxjbi0fX2NV8bPdNFj5MrLe8U4l\/FCdCPzB3wOBnNf5oc8iiFPHFFGJHvbNo8\/3F4I6NgZELOffEDsWOTbCVax+GIA+XXHXFxD8EQ8vambhUiA6aOpE4S8crAxFGDprV3N50USqmYrFJI\/2wvyncI\/Dhbr33DO\/FaHAtPDAu7OUQI4TZ+fKRN4CNVlWck8Y6oeCs3Iw33WVtAwPa+s\/OzqDeLa5bQMuympjZ6PoQAsVho1lV7QlUxjPFO+C3+VESubFwpN0YmUrrp2l62h\/3cmKLNp4bcdaAN3pSTIC9IYHPvHf7siudfOGIxKyKIarR6j7pFDAAegKT8LDf+dzE53BTQtecIY\/c7S0LqyypTaC1sq4g2lZEdfo0tBiTaJ1ingrOsStRDiOStW2qXsGMSPEeFBJfmrth+b9BghEdHBZuL7kV9c7sPyi8j4hJjJrs+4fM4aBXYmMqs3lMGAi1C\/U0zVlBjyc51FT9xtuZ1oygasUCRPOM+PIiR31LHiE3WzcDbNDWtII70bUluzJakRgRk4IpiqRmKVcSU8A02Y4kfbhAT415XnM5xd0zvfvd1kva\/56fBvEZc1yUP8\/9V83ryhaKAjPV7SzucPg3sE9KaDly2ILf4XAjgdWvFshTxrGCaN5jte2E499kxd4rdcxe3EpVnB6NKCdytgjNeLjbHCl5n44YaRKirdRT1s+FP9Ox\/5fs79ylWLfeeCs0YWEpoKHnaWhuaEaekqaxPAkCnDZSnyqWzFYpRvp4d61ZQ1rpNw6AcIjAj0Uva21pLMQ+zh6wM9soaVMHPbqPRIC5mhBb6Txf\/AGLAvYJ8t\/J9BX5hgt9SHHa5uy4qcQPZT+uEDUMqQICQxoOnfKxsEYw2DeHElF0kajV1unTv7c5bypEBDELL5aLQ0fO3h\/ZmWddhiVdfIo4imhtb6Lx+ljXlCAjRRtI3tkeT3Y3RY5TCfF2hF+PkYFXFNJwfet1Grz3g82lPtHi9vV4Q71oR\/Hyh5vHssR\/DYtBgMa4VWPq8AzUDtjKP9G3mKJhZfqDH8q0UEfta7KMqCs6WNtHywO58ICWABLcRzxNREEiZFbTzwXiI0l1boXL0JmF5RYe9e01aRGV8GJfnOe6hLitiD9i63kSA6W+nYXqr0A\/cTySioeqRBeqTN75t7ZKZvLqaMK4t0aXbLBJXOQLJyMUIwQNIREi+fTrr278bbQrzKFJjZg011nYhvp55qafPlA02rqMik9kmh6qYEEHj82nltlW7ZDXXZAy7+57dbnmsCGdNWQ1KEuYQsAlrYDfDpwr4IY+jUR97pYDCW5V8T\/KUNDqH1BomMSronPtKauCsUGHUIUA086PVz61LTHE7KExit7IDEXjvWezGvlv66LTAjCR6EfHQRh5ozzwEFN0Vtd3Jm\/n1fiE0ByuxOqI2mFJAHCMWWzhlmsjQar39ty+Uri7WFcXlLS95A3z+zv5+e1aCP5BSuqaF3WRuW1kJr7s5KVVt4kC12JSVTLqlHweoK1FI82yD8fHNGhQI\/RB+HzHF84\/LgbXrMGvFnVtX6GJnCMW4T7BfASRMhBcvmu9rSCrWX6x+QyGxccUkg7ML\/heuAMNkh7BA2G4j7cIxWEjnicH14ocFx4I4UsgoPoi9VhT1gm+vvyZedWiiyYvkKvWnmVkIXAMGfxJhV5HbXEeDuk4VRZr6WuTIKpbP113pZSnNDSGS8u8eRqP0y+4JeIHJY1KEjJZ+MReDanMgorkjN2YuiN1h5ROIMbV1RdoHENFaK1unpsDBxTQSljLViTIEcZYupY32v3Bs2AOb4FNLh0z\/CyrRgq2UCROGlSuNZvUyCalk+EBG\/jlkyYlFXzz5nupD4kqg96x0c87KJbm6tnagDxCwg0CmjEpqkC+nMkG76fwWwmz2fu0CxnJuXaAMAKfAMQ4hyDjSQrPte\/G6Ea+nEMya64s8Tac8CdLoGs0jAKrurrLLfT4bsFVXHlKMG9bODiQoYEvyWtDmeKjIWj1+5\/wfzGax5n0x47DPr0Gu3K2vntx76qmUwv35IiwaaM1ONF4yqJo844CQqFlvgmgol37HzE4fFZozhyun3XTbc79GDKbhqmW8ieIqkHQ8k68sk+GNp\/jJ2OacNPi8\/TfC1q8uL7SIjvz9cxcve8B\/Vis+7XaOpToP9cR7qtBLY\/dpZK7Sfx4s7VB0R382OxCFIlE2UX5dMIgJqYqgK5bjO3Bql6TYRFWZa6ph1wPENx0EBNQ5ssP2oRS77fCE\/uQH2vjAr5n0G+ewgMEWU5Tzl4w3toWheEoKgGUFRZaY4fh5GesoDsXKKJQPAb1GuQ1SJ5aTs\/aghxugFW5JPYIXkgrziahwdDFg+y\/Io+hf8nlyL5luqDxlrWEPxYBiLPwdmdu4H12oMSSuNMatbelDHe1O4aLCUqfq\/ghIo7HQzi87pYrk1ci4hmSS8e1YDiHXcKq7Mr2ViPdIm2TdHcWv5oYeRQTI1XyC20ESKnAZg40TuiU+HsLwOOKg+ie291FmAQMmpDaef\/OLg5EVdHIKNudYn9Q97RcECoyMTSzOPjTMUDqmk\/x+w7XorN\/g3SIz1aecKA4t9+VQBC\/asPX+jftMgsO58oyY+Apxl620cPvu\/ATe\/V+LgARKXst1u1YzSIizyeCHv7HKiRu4oV9d3BKmODyrErujfo9ZTZXgAjXVig+T\/hUlu1vV+nkIGCheBSDZw2W8jsdM8+9rMTzcqwM1nH1otPM\/jNA+AnPX7BSMJOavnohbrBu8wETjNESinKuKLHdSsqlRfG\/IYqaxfWAfZbFDU7dvj2MfYgZlQo244KsnUQGyY12RHKdto8RqNhTuX+PIIet0hDdrtj7sUqllideffhfpsR2JaZ1HfBERvWVeY7zgAi7zW4HN2mSwISCBcdDLwVGcxr2RcK\/\/lyLFnfIyE+14Hv+KWZj70CtfOb8DoKLcJ9QX36D6E4bBCNabJu\/4VYTjKJAXqo5zjzKc7tSzp0U8Kr35f\/gNX1LJZxvDkMAfN+ZgNCt12qOvuQV7XIt0jhwy\/JIlvH\/36aEb9I26Y7G2z\/DQ\/PoN81wHbFhfzsb\/fmse\/x83t8VYxACTqzIlf1lnsxFH2eNaXKhk7cv\/ysI\/AVu7CexjQ04\/kbzekUADAgOb+lgrOAu1h7TIrEONILj7LeYMGujnPqZ\/kngIf4WlviTZ0qxuLTDSQrqLJJbnWVYNxOq7iL3fWWiuJ9O09PWbocfT8aWI4BhZmgyUTpSxoQoTHDzmcxP57qZqhq6o5V2xa0kNPhxAE7OLEL1OgSpfC5emXGG4lKhO2jGD5IFAj2JJlswQUFaQM59hZqZDUXeCafcwJaMXkULBszK35PeKhrQMwUOI7RMHrXAdBO78PkFssTTcs+V7R8Lxkpa3ZKrRT5Yj6Jt4GGJ3LDONre96qLp6mcmSqKWqwVawjw+VcRjI8fMcueYaNhms9flsPa9DSBMzql4iTCs1quRf3UuINV2kTpxhTpUpzkMahAILoxNyoKJP93fDY3L5l7CXCCbWrFq4EEa23xVYxT2aQUV\/ErD7YKFpyznvgoQzFvxekSj0hsuHEzvpHpqafSB4F43DSfkL9mv5hg+37O9RdYsKNQW3EmczOk3NFUP3ivvdYAY+1bEh7Hqq6CdULBipZimA13xHQbhA3ovorWlxQFejLu2kmOJ1ODQ71ByWWiDRhajg5NizWgHKJJu14z2t6WKYkoPir3pmbv3nUMSxOiBnoOoo0ALb1FIo4RY5cSj2hxR\/384TuBQ3vNGkQM7PoLl4+b0v5vBExviv8nCBp8MmXl97tZsrvhIQ+uvM8aAC464w8kjSsnmXawWGSU2CT2zBmXor9wSEoGkMqrAtotrjQDUMWOq+SzJkHgu2y4pxiXTlte6zdmxPMaqFdnfeBXrZ6fcCar9v2mJrDTo4PgOfy0eeJQAUZnjAXSz2+ClP55qL0RTRiUpDHdmiPm3SFTupKFuJyXK6zvIQA+QEK0Vm8s112taCRurwW2fMJUNcf7VQxN1\/+dF1KgayHMQkXXR5Lek2T+XiXRVOUlhJz2xuKgU3ThVbmAzPfSkkme5jC8FAnNBZ0NMUXk5ek4a\/KbQw+xULqDMCMmkQKPk1DEx9eFCz1vcuZNnn2wNG5WaHVRSrDNBz6t6UZTlZOzlV50HleKQEWz+QV8tYplx75XQPdBo8YbKdSic+uFM+hzHQGkyvT\/7eCPySwod\/ZeDULDW0txYE7GPfLuIiT\/DQQqVbIsTDV0GuLFW6q597FPOKVCp+yYA8IR2ihp27f42m6Vnf9t1t7RkFY\/98jKhf\/vNf20BAJ8QP73cpEFS65ovA4ywjsyTGI+03vjYvWrBosO76+8=","iv":"c698f81b9c1e9e42fd3fa16c1e78b5f0","s":"f345648427834c43"}