LOST PINES, TX - As brands turn more to native content rather than other forms of online advertising, the collaborative process between the brand and publisher is the most important piece of the puzzle, according to a panel April 23 at iProspect’s Client Summit.
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","iv":"3c360a4964fd3b073982f61ace3a5eed","s":"0441dd9f6368a86c"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