LOST PINES, TX - As brands turn more to native content rather than other forms of online advertising, the collaborative process between the brand and publisher is the most important piece of the puzzle, according to a panel April 23 at iProspect’s Client Summit.
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","iv":"bac5986c3b75f3171264b3d611e419e6","s":"4efe582c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