Mobile
May 2, 2014
Starwood Preferred Guests app
By Joe McCarthy
NEW YORK - Brands and retailers should use mobile to guide the consumer journey instead of viewing revenue as the central metric, according to a top analyst from Forrester Research May 1 at the Mcommerce Summit: State of Mobile Commerce 2014.
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","iv":"c9a7f3f2d9bc5fde33a5f8ae8e98c272","s":"9f411692bae48dca"}
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