Mobile
May 2, 2014
Starwood Preferred Guests app
By Joe McCarthy
NEW YORK - Brands and retailers should use mobile to guide the consumer journey instead of viewing revenue as the central metric, according to a top analyst from Forrester Research May 1 at the Mcommerce Summit: State of Mobile Commerce 2014.
{"ct":"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","iv":"2252af5b823e902c6fe9d9b78d305781","s":"b15a958b09f286fa"}
Share your thoughts. Click here