Mobile
May 2, 2014
Starwood Preferred Guests app
By Joe McCarthy
NEW YORK - Brands and retailers should use mobile to guide the consumer journey instead of viewing revenue as the central metric, according to a top analyst from Forrester Research May 1 at the Mcommerce Summit: State of Mobile Commerce 2014.
{"ct":"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","iv":"1487a624c443fec2c0e7b91f6ac4740b","s":"b2a23e11652f0256"}
Share your thoughts. Click here