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June 6, 2023
  1. Making the phone a seamless extension of the in-store experience
  2. Hublot constructs limited-edition release from caffeinated castoffs
  3. Saks houses exclusive Valentino summer collection
  4. LVMH's 'Heristoria' concept goes physical with first-time vintage showcase
  5. Gucci casts Jared Leto, Lana Del Rey in fragrance ad
  6. BMW models top luxury auto shopper poll, Tesla slides
  7. Delivering on the promise of personalization
  8. Day's wrap: Belmond, Armani, Genesis and Vogue, Rebag and Christie's
  9. Consumers in APAC shifting toward sustainable, local luxury brands: report
  10. ‘Find Your Shangri-La’ campaign embraces immersive hospitality
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Mobile

Forrester’s Julie Ask: Be “Big Mother,” not “Big Brother” in mobile

May 2, 2014

Starwood Preferred Guests app Starwood Preferred Guests app

 

By Joe McCarthy

NEW YORK - Brands and retailers should use mobile to guide the consumer journey instead of viewing revenue as the central metric, according to a top analyst from Forrester Research May 1 at the Mcommerce Summit: State of Mobile Commerce 2014.

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  1. Making the phone a seamless extension of the in-store experience
  2. Hublot constructs limited-edition release from caffeinated castoffs
  3. Saks houses exclusive Valentino summer collection
  4. LVMH's 'Heristoria' concept goes physical with first-time vintage showcase
  5. Gucci casts Jared Leto, Lana Del Rey in fragrance ad
  6. BMW models top luxury auto shopper poll, Tesla slides
  7. Delivering on the promise of personalization
  8. Day's wrap: Belmond, Armani, Genesis and Vogue, Rebag and Christie's
  9. Consumers in APAC shifting toward sustainable, local luxury brands: report
  10. ‘Find Your Shangri-La’ campaign embraces immersive hospitality
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