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April 20, 2024
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  5. Nordstrom family circles back on plan to go private
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Mobile

Forrester’s Julie Ask: Be “Big Mother,” not “Big Brother” in mobile

May 2, 2014

Starwood Preferred Guests app Starwood Preferred Guests app

 

By Joe McCarthy

NEW YORK - Brands and retailers should use mobile to guide the consumer journey instead of viewing revenue as the central metric, according to a top analyst from Forrester Research May 1 at the Mcommerce Summit: State of Mobile Commerce 2014.

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  1. Mandarin Oriental hosts charity gala in London
  2. Alexander McQueen exec lands CEO role at Harvey Nichols
  3. 2019 luxury spend expected to grow highest in UK
  4. Ruinart to bring ‘Conversations with Nature’ to Frieze New York
  5. Nordstrom family circles back on plan to go private
  6. Dior explores the craft of Sauvage in new campaign
  7. Louis Vuitton sparks joy with travel-inspired ‘Towards a Dream’ campaign films
  8. Dior takes a step towards film with latest perfume ad
  9. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  10. Luxury Unfiltered: The mistake the luxury industry is making with AI
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