Research
May 5, 2014
Baselworld 2014 app for smartphones and tablets
By Joe McCarthy
Consumers tend to use smartphones to assist in-store purchases rather than for mcommerce, but many brands have been slow to implement simple features that can maximize this tendency, according to a new report by L2.
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","iv":"e16b0966a55c42947d8b6450b9a5d303","s":"e62406f6ee154856"}
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