Research
May 5, 2014
Baselworld 2014 app for smartphones and tablets
By Joe McCarthy
Consumers tend to use smartphones to assist in-store purchases rather than for mcommerce, but many brands have been slow to implement simple features that can maximize this tendency, according to a new report by L2.
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","iv":"162355ad84699392ec722ac7915907c4","s":"49ebde31a4377fdf"}
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