Research
May 5, 2014
Baselworld 2014 app for smartphones and tablets
By Joe McCarthy
Consumers tend to use smartphones to assist in-store purchases rather than for mcommerce, but many brands have been slow to implement simple features that can maximize this tendency, according to a new report by L2.
{"ct":"j9Q8WR9IzPp\/4HLy5mPip+lGgu66wF7O5Uzka4jrfIMgy9NSJlnl+ZmSn84YnTWMaTpMKaA3AVGabtbg4F1xvbbBn8lFkyi+dljAgBWpUc5DyGtmhE\/yrqwHnRCiUrkJEP8xyce5HUuQF\/kEarumaJcMjs2ZTq468P6tC4rOXNfJyLKd33Rc4JBMPsXnZZ6ZFpb3S6\/HD+xh6NZwacp91YQwK4vdF25WAS+iMOdU4GB2VCk7Qc36qe\/LTvpaE9wzQERLRwS9nO\/mPgrIc45HcteHeTq76GhTSJQSXCNucMboIZD4XSlLZslCYKKRlgWO\/azJ+xX8Oi+zJrX6yQlYezviCsqD\/f+JERzpIeNwNzdhn8JlPbOLzSFEuDEjX0KBC6ABVLC58rR2IkXJFdmpW94qxJUeimQWsRwCLfr7W9PsyglpTHfYUCvNUoa3iOieE\/ibcHoxWYmgWOlF+fiZBY9tborJ9wcx038SRehmLTMS5\/\/W8z5oTn9vfs+Thw9HKJIukYmGBijetPMpYTb14ICA4\/07INeC+gfLlHK1x1kU+3D5+89Bey5+TzLZbmJNVv92idn3EF5msOiiTHE0gMiwx2V2WFUw2jLbW37q1u2bRh1WteNs9\/9oCsM7kqDxnJkivAd\/f9vwLUNBjWubE0bK\/nYyshff8A6fkVhWoELXFvKm2KdYGLfTMHDUDCzwofMQ2WrCOdRenPOpofp\/h6gpoTnHYuZwhF6GnqKeYIEPTEqf4Fk5A4RaDBY8SZZQk673Kj00h4M2TbQfrLEX43HFmM79YBozyMs6Zk6l0zzIghvFWqFeLuB5GZxe7Fl6So6jPb2McwPYF6zmW1cOXTs6blQOdD8msBhQcSsdImI92VUF2UHk\/twpgxOkz+WAIQP\/9SL0c+E5Gjjs5S\/CymT+HCN8mD4lXhTaBNUG0h7Qpg5mydHGSJzVUSzJk724guC\/VC7P1KysQF98lTB4LLcSLOgW3CsbHOAPlUQtrASpENa+VFMPB3woBQMVT68QpPA4vlF+BoJjROZFUwX8iDU8ptDoBYAMM8ixXt7Nr7PLzkoXS0QpRLW+CVuzxtRWfUexQexmf3zcrLBKZR4M9aD74mGgXLZeyyD8caAUQJUXM6mxXA8W3lxLoI3H5YeMlWREUzOpxu9nEaSlZICU2JKD7MauMg28WXPzHBpEVr\/yhI0JT2UB5Lss3a0mc\/tj1AUfUCRep1MUyWJ5Brd\/FVhLza4nieRl5AWY4WlNAiOQQF0I7LYw82E44DEYjC6AqiE8V8Z8zZ57FD5WTCbqDNL+ppj22haCXr1osEUgBEdwSvEqf5\/WVYAsSKT1CMs1QLv1MjobaCw4M7ItEVGala+8FRu6rX8+7ciTemKq4fX2Ca8KpGJC9dRSVYYtSyGVCU4ByNKspqcc14y3iquVJWp8xTI3APD3q5smcApvrUjI7U875OIEf4ecrUAmA7t5jMsiXM45Dmsr8USVmQqurnLYav7Vkqe6wZjuqeOUnyYfafkeogWC3nOZ\/z8Dbr\/9uKWrmq\/+PQtl8B2vUxLupnZY9YrCGDcf0jc4B1gbisO1nWYohhs7UCQ40WKc4U1uMcsMG53SN5\/cCRAxc8YbyUCo3SQqZQX2l+gEC7IBnRRfGkMUF9E\/epUHd+fBqw6cDbSpwXCy3eePR0Sxf\/ap0cspdfbwPkH48baH0+QIkOzvS5POxwRqlqQ84JNIm68KriW25CqiXdYOdlDsQ8iNODgjVqlpjwvK5QjJ0BnOuLbDXFGv7hnIKAd2dhBe2otx\/NweUU8tRN8PfbneBqYK2o5ZdgFgyFf1D1y6LwHyN+ZZ9U1qyoRoVnxK9E7HAAGwXa1gGHuDdiewVXOtCCYqI0BxjmH3J4FpeAX++ax9xTYEecCfSrV2bHTxmHyAh4FWuTTUI3tORXS32z1FbYuKbmyCh0AFQOP1fLBWRLqwzhPDB4SBS1mVdCcLejNDJqZ\/0V5cku8xfbYaY6Ag6BJUVfPfig9Uv3pp5jtH0Aa2hZLt2Bw+TJvwI\/fp6DB9cEOEv6XgrGEIK36\/2T29nhnz9wAdePoHdUKptnvrH0hXSSWpGiCxMZiZXWb7rp70K9pSFvEJU1Fzy4e0HBJeZqZGAZPgwBSQtgGj2FKWMx1U6zNbfutehpYORqUH5vJu1F9huY4YVt0MdzZAEYZpuOQA07BXw33FBBnPi+PQyFNWu17G59fgyVeyWv5YJnkKedCZFAB2vDGbv\/squeF+pdaGpbfEdnjGUix5gG4rXkNyeI6tHsYCkoHfdB0uT44mH3V1vJhWFkc0zWOkUEqEMN0\/112UJnqMo7j3l0TCjSXzYQjAwJIxlexrhDZqQsqQN5N6UAJjsUC3nAwtIRCuP3T2f0YL\/mUG8rA4ipmnZUJMvTUIL4p5jQxv6BfI+mbqNjMZ2qJ9QIIw6mSn1XIRr8sPL\/1xxHUGYxLoAk+uwhTjKDqseRlwWGuhH97O92o9qEmoiGGCVC2kptwFmJRn0BxYpzN7CKDsuYHSbAGbF2BoVA3DxeYWy3k8tN1xhLmp6\/y6MFjwMCZwYvWEbFwEYf8lUfzCYiLP0Keup7O6Qe0LAzUNnoDcxnwL2\/2Sk6w\/3kbU+UzF69SDSw8fru2W1FS0MI9\/2FxB25WU+gTOP3JUuaoUnfIQ1bAdNiKpdbpWM3RpodUtrss8MyO3mVfG\/YiD\/PeoRjN5d0+UuBGdRSoqSyitCFSAF5urEcyIeAKLeXlkjJw+71y6Tp6t5K0hW89XcAYMf+CJ\/x8cGVrE0sjd+O+n2YeG2cJCVqF+AFA7avtW1ow3nomXY9ZE2cIyRCTA\/hoD8bBJUQn3OKq8qsGBxLwZrfLz3\/q48wA9jTz8f8GVeP6Zr4PDF+BBrVOTXO5IxG4KcLu863yng3JqNLm9kn2U5SbSnUmZfrxGhMGk7DF+3IasIcj1P0PmGvfbp4djuM9jCwzex8B0WCHXCZWoFTVwOX7NVmX\/FzHLpVWNqmsjcjMpBn60kNjRLeZ1c+zt55OvRadBYoqzLu9DVY5nXSpSIlq6bph3nJ6m1AloOtZ4Zqhrdron7q68SgxCeE92vEEmWe+2pYJHCVKRjxzziqSvKUEU4PRmHRZsRckAW3eRMD8\/OtCAAndJTcxEKEUrTc14L4vYzwZWCcQ2QjseSKEcCnk51DA+lD74FSf+MNWiv4LRwB93a7IGttPQdhoj7to0pkKhPoqzVqdiB41QTXEYYLsB0kpXrr1n0J\/VuVEauici5OPOJBdCB0ix7qS\/3Mvwnls0ATDsZNr+8sPRx9bW72Lu3uXLr1+gXGKPZLLg++TSpnkZpzgw2obF+j2DB8l1TLt1SAm50crOc0XbkMzEBxcSbwxzudkzrupuHAAAjyrCdBg\/oNeuD3iTktr4GEp\/8KK3q8TWi1ttj+97+6Wojoy+krdpz+ChMmNvcdltNqsa8NSI\/RWFUEFIgX+JcjDInovl7ZhV4fu0bKqpkzUJY+gLEkRGUPeQexEd+\/jl++\/lDojEvQr\/4Ut81iXqAZsJwtK1+XWhtHtQxZ\/sCxue7pVFEo3sRVbVtou9tngQ3WMkO3F81Xank6QMHBS5kZYhjOhpEABN0h\/D+FIs3hW7ZgjQr9x3roPJYczpmLwp2FENfstieeS9OKTGLTHutuGV6a2gQRAdw7DoLK9EZMd4j3EANOtFWmYSF7k6QTHvLWXOJ3fSJnVaJ68i08Zgkl6UMLinW2yQ3IuC9RjxmOvxl1qFdyCKD7kUm1y7yFsGgNItsKmto14ZkF44F\/eIIX4CxZjb5YhQ13+gilN7E3cr4cT38I5W5B\/TpPDpJHr+ASaKNqXMxbWWK7Y\/Gn\/\/4ZomusEqdmSRWNg48SjExATSxvDwgv3Cp3KFcRXSxeOnARDZDoacrps873t6TYhp1p5UNmSO2i3IgsZHoxhWwJI6BnBFNFKLQGFRN2V6O9fb5qwiX6LWKgE7DwC2\/\/pyw\/r5f1\/GgBujhDPANZVGbFRa6YR7qjXlPA7By2XVmXJuhVXSEYap46HAzl6dCrTQDnx0zemViIEDuuMKdNUcHp+AhZ\/I835cG5H+tRdo\/r\/b5xVU5C6H2+jhFBiFfnoabVfa\/4srlTFfTL0orE6Lc2F9PuvMjH6bApWFKsMRFDHvv9THO+DC\/2w7MdMyI83\/GSnn\/R6vnphQLflc\/GlI4C5xjnmot8y8BLCSKSotClxJnOGPl7XTGnDXg+nEF2whrxdt2d5HDCE1Hs1Uw5LqgqMYypjdH8wUzWPyqz28l1ldg4NKTNfAHgP+AXQsedbs97zyCb\/yRpiPUmddzu9TrkO0vmj7bJX0W5mFasjG9bJCOmzPIXLIZRNv+cyxMArNqNiYvhqzsJ\/s\/Jz0pjiwerv7DwM+\/rRqPcA1OAyD020hLNIg1dhMpe8kGGu21d2t3s0t5O8xvlMp2x\/65CeznZJtE6pu0UGh\/SemiHs6XENoiy8Z46oZnockMyZstbXhnXmSdiXVu0whsD2Rq2WVkA+I9\/kMvCPByqJU9iFzCl229g1t4E3fEZWEv1FkVlzDlTBjQ6SgsH77lQszQd7YaOWid5UHOZElrtFRk1XHpMZ2Z+k+u1AKbt7nC0XRCbLldLGUBIDCtrB8gMMwqMnxBk6jiHqhQrWhMzzUa6b+ROxkXs30zUToxtxL9vTnQI1dm\/WSd0BdJjCZbdhzNnWxEfn1eEey3B7Z+zTiZcqoZLkDcBLQY74EHQbdmvd29Gbz8GoDzy03qu2wdXuK8mwlEjM8eGTTJ0bNPo4Izy8uqUSe0KpRbXjids\/S4Bi1W\/GVJ4S\/buoe3UBUgiAweM3mOc0teMrCPbuQTIL9ahaVeW70bRxStYvGaZWLQ5QsZdG18aVekx+8zRnQw+H9POyqLhMJilB3eOKG2fWE5cXITMAMVmVa2MbGjgFIiUHUYWUN04ikYXq6IpRlpmu\/chIZr9aadwD4JJ7PyflmMymMmBpRaNbxsV3oMlW45VDi9\/4d1vW3wKYiRFi\/8ueaaFkQ\/BRkt7KOfXBIcXPtNgvjwxxmwpZ6cFU2vudR6lSzGTV8569w3nrn+vf\/7UKVUawp7tQ79GisWRV6Kd+E0yfE+jTMZ8zgG6jc2IhL6XN3iiGE2noyUikUtdXiGxttqhC2sZuh7L2+IVLNdyUkJ2EcA0bmQGg3LttUNKie30KNHsLihu3O1LUnYbvyC7nsSCGoZmZlVJ+y1l0TPjq67Dmkq7tQLYyPBApGEMORu8\/tl4FjyQ489peKzY\/xL0ET\/dEOplYWnwQBY6IFVvJ2CGMPDqC5C6hDSEvxmvefAuUYe4LaltC1BEIRT2aQJU+ELiE+gc4EUyBg+vlTov0jzenpS58kxOA6iUOMed+0XRyTeRKFW+CZiabmHALcemO8CSLQllD7w0X3T8wrKaQQ8YzyeddakHe8eXJoI3iOhs1HTDiwLAL6irMD\/Haf4d0rJu8KV7K7tN2mBcAfpoMum\/ZlumuSQIt1fNEF5I3osdKi3zu+mhne4+fbc\/z6cD0\/6Dp47FANgLW3DXUDOsdt\/awzmyoQ36f3WEvLQDHtBDtIwcStI\/jeZgfBxTKj7\/QhCj9Hc2YheMQFDwCtuLW83t385lLUL4iTL7ljqWu9sUG0fBhWoHUYHvwPws0ux8hqcTLjBT+u7SplCr529DjnYnvSUZhiPcuRTVa0cRJ3gfv\/MuhHsIcx08DUEkIryeMVbIYg\/4FtS7dm65K3DCQ4Cxt9zhSA0CFWzItdD1wSfwqs5gPe7hbD+0lKKQFgS8YcdJf2zAkj+27Cr8SD3c8KCA5cc3XyBgJRzGGKhZOfrxoqCN4SfSJFf3d2n2FdbEy29gS6AUNpC6pOvk5jrwUZjimcy004nzkn4m4yt0VNzoiquHbMX05FAuGdK5AuZkH0wW\/3bxemF4h4ARzGzqV0g\/qyiWCUhq6czrPE3cY91E\/Mpz0s662O7WgIeBjnUY7VMpfF8FGQ7ZPu1seDasxcYqyeZLR\/9mUXR5P86YlL9o5Zh3tSG9x2xOvFIyLlBKByZUI0uh1TtR7EYZWHHmXv9AyeCE2WwlrvWBw73mHBRaIxw15Fxce7PdJtrgCdlznf8KYBSG\/LnfEGkFdL8MidfYY8RcULXwfGYnMHupaiF+asfoaamNdvbFUnsOss9awUXmgaIra8wcdwaSpT5qy1i\/S6Kqm+05U35PHhDH4huscOQIgHZQDwDlqnuZLDDKEx46XsywWZVkxkjQjAXV3b7bgGVmfMKrbzlUn4t7RYSkkFXw4DyH2tMqHHEINTLt4GJb\/hgecmCJaeHoVc2eZ\/bMEAI\/IhY+A+ws+VZK77r53OYK9FK4vlqAez1U2yMith7V57FjImDgKqcIvxdRIXiGJt5S2RvfRGwnIwIfB7gyzaomEyUApSMcefbz+fS9kgle0jjOvGahPDbhU2Jm6MEf6u8Oz3+nYXpHV+bphz6T8AnG\/jKePwk+XFupITN\/7KYBzAIjFJTIJ24z2P14xLomjoufqgiw1dzSWoHTkd\/054iT8pdCY7fbP5I\/Q6uhQRiXiR8dm5+th+q5DTNyNRAXfUQKieW8Qn+D1W0KVAkytNZBuFWId\/4+XSfDijgcjSxy+\/Wl3uzsoEdECxcUQUTRlmi6cLrANJRZmQMcAyTHQKM3yMYvOSCUq4Oc+RM4TZGaQlz9NPI\/hkalCjwqw0B9HitWVmKjzDq2ok33UNKaM8YHypO+yBNFNbekYj5D3IZ4sA1iHdh5zKO4pwJ35fDv9iX0HI8Q8fpqenAM7FCty6qWbKPfjFkzgnlz0x35Im4pshAPCh7ox2\/gXGZZ0aRstqZyV5\/2nerZQ0Fck2d7+3dEJqN9URhvCn\/7L6hl0TVT\/DrFzksBnT4Vxg31s6RCoEEvS8Sxn4f4\/poxvm\/gnkzVsWyxhbJrasQN6svATuTWyv54QTz18ZjHwh2c5ZMqoTo0fEgw4Qqt6b5FKbQzOUhXmrs8EYEXpuNXVaazR0lPJCH0v2yb\/Mud058enzkem3G7Thp2El5Xy6Dq54IkhZO93FUx1KrTaBNgGPf4w0eJIlCAXJwcu\/Px0Mwed09DT7hKJsc9hLnPJnVvKMm\/BLDZZXs0AC37qQes6yOF0Hy+RYeahgnzG8AKWaK0YuznlvZo\/S1\/CFsStHhffCAvTy7QfgnfbulzQuLqSDqfDH4Hw9fpuoO9E0UdCuCVqvi3MF2eWAu0tJ5yneAHEK7PoHDtuCy3wRbuKtxJiJ9sDnNA+Ook4MNwPNtQJPJ0MMzBwRNVfmz54Y+lV5SoPugYpRzXceVWrPbOxEdqIXXrNcl6I8l18SDLg3Tk6ITISvBt\/6q88x+bzIPAUnHXfnKyzOikyAr8q\/Y6MrS94yRV10Efioh++dnB4avrnR0VbtA\/0vNZO2jM3QBbkhwpeXlh24D1Aib519moSSJCG+hqWVmhY7BIb+AbTh1SJ0Xnq6LmJrAvaLLXjkPtYeP5zGzIJkWcVO31l714fXU1hYPiG0xaLE0XVbKNvgJ24ppeT+Bvqrkhd35+YxXwEiBUX7PIPKRg3A\/qombFu0cxp5ixOvueVFoIhZWVgerocRBobTtKSYAN2K+V8pOFuT9nSF6sx4F1IWXRtBOIdS1Wsex8CnqKVS5dj5HTg0w\/+n6k9vmZM0cZRjW3\/yIOeqVQqLVTVgtt1uB8tXDh5BQXJLx2UibxL3g0Y0hSJql+PBfumdHv2j60aX1DbqeeRiwbqmPnI+w1yQ2J8XCvc3MdjX2IXM\/\/\/\/oiGxyV69Ta6kW+O1aNrPtg2x5SlksDB+jSrwAy48700b\/HEunc6jQABJSlRHJkhrgscx+ph10AIRZsNVR1OPOWpshhEbfACmwv4uUSTKXDXvMiMRQYP\/1c7U2Mfy3s25hOdWIVpJkLD\/aTOvzbVNztIX6PtfDPLn\/J6t7x3hbDbTdrrD44hcxiHu+2BO2auRbCha7+sKH\/Iy5S1sDZfdE8Z9ZUqJaQBamavbdHwr3cxB1XwkMDEWmxHivOAhHSs+Nzab131ZYoaO\/W\/Bjp8DfK3Km5A4anoKFj1aiEtBgDyfAf8uXTRpahkF\/bjfu73qVaB7Cczd3kCxGq8nZ2iASIzq1b408nirGWmAFxjS9SIrzqInGCBzdSv7xxxsHYvc3G8u0iMZHUfMV5HxugDDKFG4MusxCQIIaguO7onIOxKnkEq76sJ5Otib0z3MNuLk1387xcOt7SSQlFzEJSmwXs5Ckdv1tTl5VmH2ofKfZOK3+bKkZ2oHgvg07UPsTOPqz7tUT3JBa4Unr9qGT5KjAU2nPMx73CLP29k2uU4Xuvq\/nKNt+xAAugnTnWyWnSasMADbjtNX0BV3\/UHgDGm8M6i+SKO2wyWrZBO4ybxPPGdomiAvDZUh\/XpRVDcAZIDqwnObGlLpdLZ+A\/tKDd\/186pxjlIIKpw6Y30xfuJmSB88Sch9TIVb4CtaHBGAgYjF0Qgqm8mo\/IisjlGLy7\/JrqcyW8vVoEaPgsEpOgQW\/FL\/1XUmQAIYqTh6sYgDMNSvq7KcuXS7eAZmWoFk4CMDXAcIZ5a0ete7roPjVDCKOgPXVCUVF9MFjMspR5s64plMGdepfXlv31p4QEny0zR6COZw97JAZdcoj\/Vl9JCzSqrqgXdvFRxcoMiiZhgnz66Ei\/oQeG869pr9xEE+pZ\/PdGtZ61Rm0jxKPN3jT5HXCl4zIFfRBScNSYKTzIZTGVQQ5hrneGYko95N4HmiWGX\/FDaC1EiS\/18wG35YkIuvfQRHzJwB4u11cEE3lh2YqzXgiaCYgmdrcwgBv4BncgPooFDVIE7qYiIGKszus6C8mzE6AQI2HshhqptdqbgzlU2i\/RGXuDStENrP1S8uenry5ytJ7zSTmbD932qB6cXWMyvL7waPgtmvEO75oHCHy4Jf36\/LztBuegplvvTr65ZgWnZDdF717lJ2AvsBjXBsi+vbi\/iv8G\/7R9mXSkVk5XxZG1Qeue6l95ti4tP4hJ++pceI+LFs9MBnygq4EdRQU5Vp+j+BJs96azbJ1rgAPKadtd9hK0uInGmTJjgXkeSIITnDlBBrVEOYBUWNMCHPoG6CaA==","iv":"1670a6cd7ca12044ab1e316627072df5","s":"ea5c9ce26373ef66"}
Share your thoughts. Click here