Columns
May 19, 2014
Alon Even is vice president of marketing at Appsee Mobile Analytics
{"ct":"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","iv":"ed654a23d8d45345caf0136a9495b393","s":"f24d6a08ec0add94"}
Share your thoughts. Click here