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Bang & Olufsen expands potential audience via Pepsi capsule collection

May 27, 2014

Visual artist Zosen for the Live for Now Visual artist Zosen for the Live for Now capsule collection

 

By Jen King

In anticipation of the FIFA World Cup, Danish audio and video company Bang & Olufsen is looking to introduce its B&O Play headphone series to a new audience through a globally-distributed capsule collection.

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  1. Luxury Women to Watch 2017
  2. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  3. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  4. Dior dives into French Riviera with escapist fragrance
  5. WatchBox looks for growth in editorial integration
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. Chanel unleashes ‘From Dream to Reality’
  8. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  9. Sephora introduces new concept for SEPHORiA 2026
  10. Gucci is 2019 Luxury Marketer of the Year
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