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Multichannel

Harrods expands Summer Beauty Festival reach via magazine app tie-in

June 4, 2014

Harrods' Color Explosion imagery Harrods' Color Explosion imagery

 

By Jen King

London department store Harrods is putting beauty in the “hands of the app holder” with digital content on its branded magazine application to support its month-long, in-store cosmetic event series.

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  1. Chopard, Boss, Lancôme front AR experience from Snapchat
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  3. New film from Moncler marks return to Winter Olympics
  4. Hyatt names global lead for luxury brands
  5. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  6. RH opens Detroit showroom
  7. Sephora highlights the integral presence of Black beauty
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