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Multichannel

Harrods expands Summer Beauty Festival reach via magazine app tie-in

June 4, 2014

Harrods' Color Explosion imagery Harrods' Color Explosion imagery

 

By Jen King

London department store Harrods is putting beauty in the “hands of the app holder” with digital content on its branded magazine application to support its month-long, in-store cosmetic event series.

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  1. IHG dedicates new ‘Fancierge’ experiences to rugby fans
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  3. Kering Generation Award X Jewelry returns
  4. Versace hires Pieter Mulier as chief creative officer
  5. Diane von Furstenberg named Icon in The Time 100
  6. Gucci studies connection in spring/summer 2025 campaign
  7. David Yurman selects finalists for inaugural $50K design grant
  8. Call for nominations: Luxury Women to Watch 2017
  9. Stella McCartney films trashy tale to inspire mindful consumption
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