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Internet

Web site navigation can make or break user experience

February 28, 2011

 

By Elizabeth Zelesny

Luxury brands should incorporate effective tab useIt is important for luxury brands to design good navigation pathways and optimize the browsing experience for their affluent consumers by incorporating tabs for effective usability.

Luxury brands should design their Web site from the beginning with the user’s needs in mind, rather than adding a usable navigation later on. Creating specific sub-categories, advanced search boxes and tabs can benefit luxury brands by streamlining the navigation process.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Dior dives into French Riviera with escapist fragrance
  3. Brioni launches anniversary capsule at Bergdorf Goodman
  4. Hermès showcases the surreal for spring campaign
  5. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  6. Chanel unleashes ‘From Dream to Reality’
  7. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  8. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  9. Pratesi continues retail push with new Boston boutique
  10. Luxury Women to Watch 2017
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