Commerce
August 17, 2011
By Kayla Hutzler
The online checkout page is arguably the most important part of a luxury brand’s Web site, directly determining whether or not a brand will make a profit from its ecommerce efforts.
{"ct":"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","iv":"9a3b16359258c73203ac43ba0666766b","s":"441363e54ccd111d"}
Share your thoughts. Click here