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May 31, 2020
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Marketing

Accessibility, privacy underscore emerging luxury trends

March 12, 2019

Legacy luxury brands must be open to new trends. Image credit: Chanel

 

By Sarah Ramirez

From ecommerce expansion to personalization, the always-evolving luxury business seems to be going in countless new directions. One underlying theme, however, is balancing accessibility with privacy.

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  1. Wellness amenities to dominate luxury real estate demand
  2. Day's wrap: Nordstrom, Lamborghini, LEGO, Loro Piana and Le Bon Marché
  3. Shortening the recovery time for luxury retail: Re-boarding the workforce
  4. Prada, extending campaign to book, asks consumers to create own acronym with brand name
  5. LVMH’s Le Bon Marché Rive Gauche rolls out colorful “En Couleurs!” exhibition for Parisian shoppers
  6. US department store giant Nordstrom, targeting LGBTQIA market, debuts first gender-inclusive collection
  7. South Korea is bright spot for luxury in 2020
  8. Lamborghini turns to LEGO for replica model of its most powerful car yet
  9. Barneys’ “endless aisle” approach supported by beacons, personalization
  10. Beacons will conquer travel marketing in 2015 despite privacy concerns
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