Fragrance and personal care
January 23, 2026
The fragrance house is making its grand return to the city that inspired the luxury icon’s name. Image credit: Acqua di Parma
By Zach James
LVMH-owned perfumer Acqua di Parma is going back to its roots for its latest campaign.
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","iv":"54978707b894754e1803f3f51458dba6","s":"9be84248f7688a65"}
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