Luxury Daily
The authority in luxury news.
Feb. 14, 2026
  1. Hublot signs Jung Kook of BTS
  2. Saks Global closing most Fifth Avenue Club suite locations
  3. Ruinart welcomes 2026 art series partner
  4. Men spend more on luxury, but shop the same amount as women: report
  5. The Ritz-Carlton New York, Central Park, acquired by Gencom
  6. With ‘Fireflies,’ Valentino finds power in numbers
  7. Turning 125, Nordstrom doubles down on luxury brands, loyalty
  8. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  9. Pomellato celebrates trailblazing women at Beverly Hills event
  10. Year-end sales jump 9pc at Hermès
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Acqua di Parma returns home for anniversary

January 23, 2026

The fragrance house is making its grand return to the city that inspired the luxury icon’s name. Image credit: Acqua di Parma The fragrance house is making its grand return to the city that inspired the luxury icon’s name. Image credit: Acqua di Parma

 

By Zach James

LVMH-owned perfumer Acqua di Parma is going back to its roots for its latest campaign.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Hublot signs Jung Kook of BTS
  2. Saks Global closing most Fifth Avenue Club suite locations
  3. Ruinart welcomes 2026 art series partner
  4. Men spend more on luxury, but shop the same amount as women: report
  5. The Ritz-Carlton New York, Central Park, acquired by Gencom
  6. With ‘Fireflies,’ Valentino finds power in numbers
  7. Turning 125, Nordstrom doubles down on luxury brands, loyalty
  8. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  9. Pomellato celebrates trailblazing women at Beverly Hills event
  10. Year-end sales jump 9pc at Hermès
VIDEOS
More Videos

MORE IN Fragrance and personal care
In prestige beauty category, hair outpacing fragrance purchases in US: Circana
Quarterly sales at Coty drop by 3pc
Estée Lauder Companies raises full-year outlook
Coty partners with OpenAI
LVMH full-year revenues fall 5pc
L’Oréal Professionnel introduces debut Global Creative Contributors class



RECENT ARTICLES
Year-end sales jump 9pc at Hermès
Pomellato celebrates trailblazing women at Beverly Hills event
Nobu to enter Maldives with hotel, restaurant, residences

Turning 125, Nordstrom doubles down on luxury brands, loyalty
71pc of UK luxury shoppers prioritize sustainability when purchasing: Farfetch
B Corp audit updates take effect this month