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Feb. 12, 2026
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Fragrance and personal care

Acqua di Parma returns home for anniversary

January 23, 2026

The fragrance house is making its grand return to the city that inspired the luxury icon’s name. Image credit: Acqua di Parma The fragrance house is making its grand return to the city that inspired the luxury icon’s name. Image credit: Acqua di Parma

 

By Zach James

LVMH-owned perfumer Acqua di Parma is going back to its roots for its latest campaign.

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