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May 14, 2021
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Commerce

Acqua di Parma reveals passion for tradition through like-minded collaboration

March 4, 2016

Acqua di Parma pen collection by Aurora Acqua di Parma pen collection by Aurora

 

By Staff reports

As it celebrates its centennial, LVMH perfumery Acqua di Parma is reflecting on an Italian tradition—the art of handwriting.

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  1. Day’s wrap: Saks, NYFW, Aston Martin and Ramadan
  2. Gen Z, lower-tier cities driving luxury growth in China
  3. Burberry, Prada, Lyst, Rosewood and Alibaba
  4. Audi drops clever, concise ads to showcase offerings
  5. McLaren, Richard Mille emphasize speed, performance in new launch
  6. Luxury brands and China: An increasingly risky dependency
  7. Burberry’s comparable store sales grow 32pc in Q4 2021
  8. Prada announces new inclusion initiatives to support students of color
  9. FT Business of Luxury 2021 conference May 19-20 to navigate luxury’s new normal
  10. Burberry transforms customer experiences through digital innovation
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