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Marketing

Ad:tech New York Nov. 2-3 is harbinger of makeover for 20-year-old digital conference pioneer

October 31, 2016

Panel in progress at a prior ad:tech show Panel in progress at a prior ad:tech show

 

The ad:tech conference brand stood for innovation and excitement in the late 1990s and early 2000s as it heralded and introduced new advertising, marketing and media technology and its bold-faced backers to brands, agencies and publishers. Along the way, its position was encroached on by smaller, nimbler tech conferences that chipped away at the edges to create niche digital shows.

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