Research
June 25, 2020
Affluent American's concern for the spread of the virus begins to decline. Image courtesy of YouGov
By Dianna Dilworth
Affluent consumers are feeling more relaxed now that stores have reopened, but concerns over COVID-19 are not going away anytime soon as the coronavirus persists and confidence in the economy is low.
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\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