Research
June 25, 2020
Affluent American's concern for the spread of the virus begins to decline. Image courtesy of YouGov
By Dianna Dilworth
Affluent consumers are feeling more relaxed now that stores have reopened, but concerns over COVID-19 are not going away anytime soon as the coronavirus persists and confidence in the economy is low.
{"ct":"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","iv":"0697d76eb44e3ece250d5790e503c7d9","s":"36cbb1b00149cff1"}
Share your thoughts. Click here