Research
June 25, 2020
Affluent American's concern for the spread of the virus begins to decline. Image courtesy of YouGov
By Dianna Dilworth
Affluent consumers are feeling more relaxed now that stores have reopened, but concerns over COVID-19 are not going away anytime soon as the coronavirus persists and confidence in the economy is low.
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