Marketing
January 28, 2019
Michael Kors menswear. Image credit: Michael Kors
By Sarah Jones
While luxury consumers today are generally showing a preference for experiences over things, affluent men tend to be more favorable towards trading up in tangible categories than their female counterparts.
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Wz3c\/WsfSSxhmZDBAp\/UHyZT1bRc8sKyT3b8vtwpi46g3lRuh125GI6ZpCAulBMkm\/yFRAXcrvmSKZVS4MKepjnL28he2mtmSrvIvVyXUFG8o\/IV5GSD8rBhQf4jyAYEgcAjDLY9mjxWQnmDfATVED+KWjrCiM+7Uz\/RIBvSRlKmERIOkp54Nf8mPAEJRDApdNXtY+w6IuKWcs8\/GkSQKaMcymA4+\/dTy0xejkARwIwtFcJN5cxBoEmomEpz+1TjKQVUBlq27Lrkds6qwBHjnKi6No\/YRtS9yCg+t6QR+z1A3QZjgnUZfr2aWee7lx6FtW0qgb0hZNT9rdql5KJrwD3fe6twvpoe0x\/+wlACWywQxFq++krwb9hM7flvUu1tvMjGqRu1xdeR6YE1T\/MLsbSMoVcPq1A9SuvBTVWHlORescSN37ZVcjWI1C7ZA+Z6Qm8PJLF\/rn59jn66NSbIQVBdCxUy9UJkGt\/MiS3Npj\/G935FfI5Z+FoNneDEMtfCvZNFP+\/Ty83BMnoCk5yB6CrDSusfk0m2bvmrRBna6skCchSDOKXLQIvwFGd7CGBbo22bRPXAIe8jqV1tusNlyOgwHl5nronBr6uNo0w+wVbgyIhTAqRsEruJ9icGYBl7wADGxhtXw8tNpl45WbZjoJ\/AWk4lvwxE2KST6MQwsXBKbFFA+QuuXM9ObSIpt0GpiIM5rTt9FkTT5Z8YGRzF7f5WFHXNPO6idW\/W1ShJaOlggk6ZWUbcR+ljGhhVKldPHoOxKC8KgRW9o7nzHjiO9VjFc2XRutNh8TCxRmS6V2q1TRgw3P6SBL7ukzgxVxnzlDL5nW86MxagQhdVYomnGzYq5B7xwuwDDM2TkLb9EoLKOGiSzrOlkubzVG0eiTxRhe8f4sMptbDzVLeiaxJdAlvJOzhS1x18Z22N2zDbHiokvZn5RNzZCxgGz3WMWrdBkWBdl7IVkkUOygKy5urZX9qLZz9HDKSZs+J8JatX\/SmaHxhpyeddSfyMO5rCsjpe+vDEL66hWdbhcFhYRXnn6na6reyKnHLy3jvF437a+fEq9w7T+2sGZf07yN3og2sQnZuMD9bUDn17CbFFjoT764BRPDRl4Ee\/DcMW1NVGk1y8Ltc5J51DeOst6899WEB8+9lBiX2\/kwLoznMUfJ3d8xJxs1SmRLFe87oSyzQBPPGIHV1v2\/oDreCh7nz9aH\/L239\/kC1wvJNJPGRLcXro8EIYFAKfqHbqtQGLFQ1rEbWU1bOZJCOaAC1VmPgt6YCRJRuWuTGoS9HOKjcKoCEm8SWRqBbUSYr0MX\/aXNkPN3Dl23wNxhvDWjDN7QoGK6GABftkkOJmSAw5RoFzDkPC3g1E92hlAcXwirI5DlWxKAameEepJmSkKVMYdvfyXaSS9Qyl+sJRaOYV00rCv9mzu9RCNgkT1b56Km8IPzGaXXGdcaHjM\/q9pN\/Y1Yp2PGtCtxVYrFnxvoRNSlBluGJvDyliTDGklBnWIFPvDcdgEGbs4U5MfI\/jYXzPV+2Cr0s+lAGIxIyrlkothuhS+DTZta+uM7f4WaNgYD+I1wg2tDOy4QJH9NBjNzSCLl2GBKgwqQgxDtL+uVWxaaAstkLlJcFDw6BXnU5SlXnkwGywcQAioh0pn2HAzz4P8LISMbINT1aBKeQMzEQcWAErPkPkj7VhiQvXT4g919IUhUpECIG3zwgJcaEHmlzuZj0sLi23XY1RwN5pgiYqF0+hgWVsDRw0HBXb1lxMtGRoZIcbx25igPjbRqQHuicyT205shWZqcPRgWKAOKD3aVVAWFvrJL9N67\/o+q6Q6xbMAvAjZT6XiOeNuZTOQv\/umMdZN\/4irVvRKlSVm5qQqPRKHB7a5jmfF29k7d9XdctvWP0hrvL0FhxggTtru6r7jgb8UFdzF23xV\/BlKJ5RzVzGUNXeGLrWxDLLk1UnR4MBqcv1O6rwHyTA7uQsurX8z4dRUVFuP8Jsk4FDkRze7DGJzFKExXpuw0DFq5Dl\/dSM26nKJocMxzzjdbTMu3WcY\/CQ2hbPxL6eSaFwS3yAiqEPRN368muA3Je+7vWduHXjbIr3QlBZUyay9ggkGFGJsBMM+Ee9AyuOd5z6cQF99Od1hDgeBUGO14FNbrLhCnBgKDF6PhCLGG8BPs\/38zuGYBa+E5Rwm381nZVNUxOxwl5mcX0PTujpt2PAOoS\/hqdMQTxZ8BEscT4Aisv6IY9wOY5SmKcmzlJN2AVV2Zgw4feRmBneXAtB9gIGtX9vPcvP9G8ryBwjoi3KtFQPENO2K\/uiM61j4cb0WarH\/vGNGJVMXuFLwC76wQ7I3VOh2SDwFg6Ccfe7\/05kmsfsOABNW6gZfssWJQpviWn9EeM6iUAqtLVMlPc4QBVRgxHYBN70aWhel7MrcsjgtH+rQ8ZSS34EQ3epR1mc65sWw\/1AynRxUD97c0JBjbGftd7Ibeu7A0\/R0VpicveQWO3NcYH9dG13aR8xFzwYXaxU+3HUUpkR86ESQ8lhaF0m32JxxQsHn1svTiesxmNHw3qJmTA7twW5pUeFDMdamCL+UjIF4529e04rAOrbb10eunTfi73nZxSjYe+12\/bzJBa5UEyAVwcNyqoAF\/cYjc2lw2IPd7MS\/KMikhsW\/VBG5rYnY3FSPNyF3tWOWoBe9CaKHqmB3dfLQB3xy0zKEvIYfB9NH9PYOhdF\/owGoAa\/9UlLnK38FWGo3rROtS4Z4ytPppcxLK8qwNL9+AlsloL\/lCa96KpTGufDT8XKY2cUyleVeHP03YcTjBQB\/CgPphV359cCaqaT724fhPLzJ5f5Fl6lklO+naia9ufpq8bZvewNgsZWoz9bJqsoy7GYlkz3KA9i990aYubx5IX21gyQ70tCE\/RGoBbUwynAEsnJbX9hSr\/roJAlMHc+uxg+HuZ\/jZxxMhhy6rClqa+83BKv40gNseI0vTjHSEHSrnjDSkf8GZtQYVFT3JM8AGvQrqfV7ztPsJLLL1B0rGED3DlqRvtT1UHIuH+LuMiBB1qcbAfipad6rK88Y3d+8AjRGm4jpAtNZMQfsBiKBZjoPQlsmLgWFOYszOROZRp05j2Q\/F7x23mFbFVZpwLgMki4H7jkg1MRQp3dzDS81EYetNZ+YDPd+Cfzv7owH8ayg1M8Ha7eJQKxUVsRaEp4wM0mJcfFQeuCeti27t4jrvuA7GyClVj94bMpgsKxSZyXaYITCUd6jC5LJjDJ3qfrUZFKHrnFCwd+ti\/vYSc\/Sz\/deIYPS4ocrUt98otphRp0Nn93tHyxbllkHN93Ttim38S6pVfZJh3JoOaon0LPCN1Z15pckXallcEnnRXUyhorlueKxfMCqUnkwdvSfRaUw3RXOxcufm6vLe+EOwMvcGH8tOQhFgVZpNwnwO577v\/DOj4ClFnC6Q5svzXgwGRiR3g030sBVT+M+rbym0QemAE0fvBXTK8x34H7o\/z2CVcC9JrUCZ3VmgljBvuVVlAC0rw2+k8FTlgeJRPwKCJ9NbWs03lN\/6fCDzul3fM3Kn8Zd+8N9angBQ4VWstWrmdtD4vkn5VEAFLM5kE2w7pQVdkacXxJUNDCEto3zFzeENEmGSZvFR2prYf\/rZ4uvHARssMqErWce9Vwrr7xmC\/\/+33HhcPIHwAFcGdN6tnWXtUqSlEg7sqGxl+wQz7889rMGO17gsuUc0VoSHyXC5sKphaMzb54yGjO862yYM6b5aKCQkmW3dUBO3ct+0RlgrAPPdRH9ZGJkAFgr2pTlihd\/PLMT5nvQp+sWuedKXcdXv9JHRfVrt8alqnZbNYiztpZt7SWTSODsUFDz\/X2plt7wKSDUx6p0duasy6AL1Irt8Ix5dCShwwniyimdUoN8irfkP028jt8gKyIJvpwcgvcIzmcODs9wO4V63RefDDhRkJObCmOtQbWtw7zKNq9o4NADKLbLW9AGPABcMaxJ5rfxCOEo1Yh20bK7HuoD8jcrpduWvT6G8u8bJRE43YCf+BaQLn8IqCvvgKXLB6wFluLZnzjrvANHO91\/WCtLUU4qc2tDxqtx91rUZ6B5gZ3VdddZQjspjxxHl\/fGb8lE4CFbClMzXfbaZ3wTvCl5wp5VTQo2kxpiguu3csrpgcbRCjCluarRHx8+A2nHNWdlvF13wAm9dfiABJBaSJTJB5Y5xOkvmJQ7HqXOtrJCmxG4Off3\/IjBrA1ORSJ6Db\/n7pLD535MjycgvYJi+alMrdRt+uRl0N2ZsTxjNMkscaiSIgg5v3QXnWU7RS83h+\/qaNYCkRuGGMuXuxMAqc7OFo5A7qDzAqhogiFAenXwB6V\/z6I5\/a1b0r2CF82vwR0VtLCIaiQKuF6Nmq8bvwUb17DRlw+LrIMRdIDh\/vXPBu6tDXnVW0XNbavN9p5YvoRC0lzWWzr1gjLS507ElH0K\/c254kr0tlxp0WErPJNTa2uxCjtU\/do49iDKbFeprepB1o7DGoyvaBcFCZwDkSpQyn6zDcFshmJPE1R7HC7xa\/C5gXZSwLyx4Epxosl5So3+VqUGUT4vB3585RCUbwaqGvlI8vjc75rpNVCf06IiA4n07DGsoB1Bse2ar1lIA9iX4Xkc8GoPqqCh6X0wFpWmwsmZGEo1cvtubPiIbkPcX1gw227qWe8UqvKKQbp9xXu710o33mYfKHYeYs5UmS3dSMxr6BMfgUz6wAkmM\/C7dr2iv4EBBneYTcBozSJ\/YB7jekp8vpBSS9GRoONgCecq8RqnIcB2NK1LgzZumgJEg1xr7H8aAUEfzvpw++c\/XaB2TxUrb8\/ltgkM2808KQW4AYgAHLuVo9nVt40a6bFtfOk7UWntZ8KQDEeHbOckU=","iv":"7b411ee5d9b354ca00a35f2936760436","s":"269cd21728b60071"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