Marketing
January 28, 2019
Michael Kors menswear. Image credit: Michael Kors
By Sarah Jones
While luxury consumers today are generally showing a preference for experiences over things, affluent men tend to be more favorable towards trading up in tangible categories than their female counterparts.
{"ct":"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","iv":"dd5d9a3e10586416010c1a81e16ff20e","s":"7eb6da067cdf927b"}
Share your thoughts. Click here