Software and technology
December 7, 2020
Early adopters of technology skew young, male and affluent. Image credit: Knight Frank
By Sarah Ramirez
Early technology adopters are a lucrative audience for brands to target since they are predominantly young, male and affluent, according to research from YouGov.
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","iv":"67052522552f71b8681ca8b1401ee75d","s":"47d71f2c9f83ca6f"}
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