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Software and technology

Affluent tech adopters present marketing opportunity for brands

December 7, 2020

Early adopters of technology skew young, male and affluent. Image credit: Knight Frank

 

By Sarah Ramirez

Early technology adopters are a lucrative audience for brands to target since they are predominantly young, male and affluent, according to research from YouGov.

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  1. Schiaparelli begins Harrods takeover
  2. Perrier-Jouët signs on as official Champagne of Metropolitan Opera
  3. Phillips forms exclusive partnership with luxury insurance platform Wondercare
  4. Ryan Gosling vouches for vagabond luxury in #GucciValigeria
  5. Global secondhand market to hit $393B by 2030: ThredUp
  6. Force 10 collection leads Fred campaign
  7. Lexus, artist Alex Alpert to present custom IS 350 at EXPO Chicago
  8. Prada taps ‘Re-Nylon’ profits to resource environmental education
  9. Hermès opens multifloor flagship in Beijing’s Sanlitun district
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