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Software and technology

Affluent tech adopters present marketing opportunity for brands

December 7, 2020

Early adopters of technology skew young, male and affluent. Image credit: Knight Frank

 

By Sarah Ramirez

Early technology adopters are a lucrative audience for brands to target since they are predominantly young, male and affluent, according to research from YouGov.

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  1. Versace challenges fans to share photos of Vs on social media
  2. EBay, Heron Preston debut inaugural streetwear drop
  3. Day's wrap: The Macallan, Karl Lagerfeld, Chopard and eBay
  4. Chopard gets zoological with latest watch collection
  5. Cartier highlights high jewelry collection in boutique installation
  6. Shiseido combats covert beauty biases with 'See, Say, Do.' campaign
  7. Dolce & Gabbana spotlights craftsmanship through imaginative holiday effort
  8. Boucheron dazzles in Serpent Bohème campaign starring Alexa Chung
  9. Karl Lagerfeld’s enduring legacy to be honored at 2023 Met Gala
  10. Second home sales up 235pc in Q2 versus pre-pandemic: report
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