Software and technology
December 7, 2020
Early adopters of technology skew young, male and affluent. Image credit: Knight Frank
By Sarah Ramirez
Early technology adopters are a lucrative audience for brands to target since they are predominantly young, male and affluent, according to research from YouGov.
{"ct":"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","iv":"82f1e318832d2d73960c97621fdd7b18","s":"c6e62a7c5fea159b"}
Share your thoughts. Click here