Software and technology
December 7, 2020
Early adopters of technology skew young, male and affluent. Image credit: Knight Frank
By Sarah Ramirez
Early technology adopters are a lucrative audience for brands to target since they are predominantly young, male and affluent, according to research from YouGov.
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