Software and technology
December 7, 2020
Early adopters of technology skew young, male and affluent. Image credit: Knight Frank
By Sarah Ramirez
Early technology adopters are a lucrative audience for brands to target since they are predominantly young, male and affluent, according to research from YouGov.
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","iv":"daf7ed162b21747d53bced0efcfc22fc","s":"4387df2817721c33"}
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