Marketing
December 7, 2020
Gucci has proven resiliency through the global pandemic. Image credit: Gucci
By Nora Howe
The acceleration of the COVID-19 pandemic has given rise to innovative digital strategies within the sector of personal luxury goods such as the collection and systemization of data, more agile marketing models and increased attention to the authenticity of storytelling.
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","iv":"224fe354d21530c958a5890e5dadcf07","s":"323a15104d659810"}
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