Marketing
December 7, 2020
Gucci has proven resiliency through the global pandemic. Image credit: Gucci
By Nora Howe
The acceleration of the COVID-19 pandemic has given rise to innovative digital strategies within the sector of personal luxury goods such as the collection and systemization of data, more agile marketing models and increased attention to the authenticity of storytelling.
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","iv":"a32e7232f32ae0517b5d302db936d297","s":"20e9eeb6332d6481"}
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