Marketing
December 7, 2020
Gucci has proven resiliency through the global pandemic. Image credit: Gucci
By Nora Howe
The acceleration of the COVID-19 pandemic has given rise to innovative digital strategies within the sector of personal luxury goods such as the collection and systemization of data, more agile marketing models and increased attention to the authenticity of storytelling.
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","iv":"3f4d5e556376b2969a5f13e00be29d98","s":"b183df7b01a6503a"}
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