Marketing
December 7, 2020
Gucci has proven resiliency through the global pandemic. Image credit: Gucci
By Nora Howe
The acceleration of the COVID-19 pandemic has given rise to innovative digital strategies within the sector of personal luxury goods such as the collection and systemization of data, more agile marketing models and increased attention to the authenticity of storytelling.
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","iv":"81de9f04811c15e278156932f5000cf9","s":"cd3708b15f0398a2"}
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