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Gucci, Burberry lead luxury brands in digital acceleration: Altagamma

December 7, 2020

Gucci has proven resiliency through the global pandemic. Image credit: Gucci


The acceleration of the COVID-19 pandemic has given rise to innovative digital strategies within the sector of personal luxury goods such as the collection and systemization of data, more agile marketing models and increased attention to the authenticity of storytelling.

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