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Marketing

Affluents aim to feel confident in their purchasing decisions: YouGov

June 16, 2017

Consumers look beyond price tags for luxury. Image credit: Neiman Marcus

 

By Brielle Jaekel

As luxury continues to struggle to compete with new-wave retail that provides product of equal quality, but at lesser price points, marketers should focus on deep core values to strike a cord with affluent consumers.

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  1. Condé Nast Traveler launches Global Advisory Board, marking major editorial investment
  2. Jaguar Land Rover celebrates 75 years with help from LEGO
  3. Chopard homages Hollywood, high jewelry in new film series
  4. Tory Burch cofounder: Tailoring in-store experience vital for brands
  5. 60pc of consumers cite clarity on natural, lab-grown diamond differences after in-store visit: report
  6. Alaïa lends couture expertise to costume execution
  7. 'Valentino Unboxing' upends retail model with 'phygital' activation
  8. Luxury’s new direction as markets and consumers evolve
  9. Day's wrap: Prada Group, Moschino, Emirates and Genesis
  10. Gucci offers consumers stylish avatars in gaming collaboration
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