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Jan. 24, 2025
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Marketing

Affluents aim to feel confident in their purchasing decisions: YouGov

June 16, 2017

Consumers look beyond price tags for luxury. Image credit: Neiman Marcus

 

By Brielle Jaekel

As luxury continues to struggle to compete with new-wave retail that provides product of equal quality, but at lesser price points, marketers should focus on deep core values to strike a cord with affluent consumers.

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  1. LVMH Watch Week 2025 sets tone for year ahead
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  3. Bulgari eyes future by celebrating 130th anniversary with current events
  4. Bloomingdale's debuts NYC pop-up with Flamingo Estate
  5. Can luxury stay luxurious in the age of authenticity?
  6. Lexus, American eyewear company Revo launch eyewear capsule
  7. Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts' Omer Acar
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  9. Four Seasons expands private residence community in Mexico
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