Multichannel
February 20, 2013
By Tricia Carr
Fashion house Alexander McQueen is introducing its McQ autumn/winter 2013 line to consumers and media through a digital campaign in lieu of a London Fashion Week show.
{"ct":"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","iv":"baa2018d7ed04ba6847a911d5df75433","s":"d08f6981b4c96ed4"}
Share your thoughts. Click here