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Alexander McQueen could bolster market appeal through iconic handbag line

April 18, 2012

 

By Rachel Lamb

British fashion label Alexander McQueen is attempting to solidify itself as a classic luxury brand through the development of an iconic signature handbag collection called Heroine that may give it more market share in the accessories market.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
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