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Apparel and acccessories

Alexander McQueen finds new way to engage fans with McQueenCreators

April 3, 2020

Fans are asked to sketch the Rose dress from Alexander McQueen's autumn-winter 2019 collection as part of its #McQueenCreators social engagement. Image credit: Alexander McQueen Fans are asked to sketch the Rose dress from Alexander McQueen's autumn-winter 2019 collection as part of its #McQueenCreators social engagement. Image credit: Alexander McQueen

 

By Luxury Daily News Service

British fashion label Alexander McQueen has come up with an innovative way to engage its audience weekly with a new social media-driven concept called #McQueenCreators.

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  1. Audemars Piguet collaborates with American singer John Mayer
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  3. 'Balmain Beach Club' exclusives go live at Neiman Marcus
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  5. Saks prelaunches seasonal styles from Prada
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