Fragrance and personal care
April 3, 2020
LVMH's Dior diverted its production site to switch from perfumes to hand sanitizers for French health authorities and hospitals. Image credit: Dior
By Dianna Dilworth
As luxury fragrance and beauty brands struggle to find their way in a marketplace mostly shut down by coronavirus lockdowns, many are turning to soothing and uplifting digital marketing campaigns that offer consumers a clean and healthy oasis from bad news.
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FdXhXu\/h2Uxubq5sDZHmoB7QGicCXpKXZqM4Fc3Kh4dHp6Tawv0Q3YRe\/9xWIawsRtvUk9siugHT5V5LJefpgn+6uKOzPAEBX+qBuwYf01fX2St9xoLXBUftFj7lpjnCN+BHPix1QhWbtP5BW8GxXTGYC9ii9bpw262vuXjokI0jj2BS\/U4oQKhoH33njYwFCj4RnKcpn81KqTGaJcqw32RPgidp1y7y3LaUlLVVE3fTGCwiGduRKWNTe7dDC3rRsSQOeDi1jh\/6PySH1TJ4uzSK65JXwjzNnCvx9rXBPCCg5gz7vE0csA7\/47Sdq3lXK6k1dHneLm3KW4kpjtnZ0jOde9FoedHHR9WS6kx06uMmBlAHW3uCKPKdsr1RyfjaIUbBOrWAx5F1jJnSSy0rB5dxa34TB2IlybZFwy9zKTL+Z\/xVRRGVqNGaFVIEdGhsBI43w48aNSNJTKx23TjaTnDy8Ty\/I8OKDIWx5aHX\/RFeMps92bib3cYPrZNdc4GpJv9RAzxJW2L\/nRnzBuhomE3vQCD48BEpME0LCF5XUt24G1+m0jz3eim7hC5miVRjZW8AwZ\/+cA47j5vRGocw0O6KmUqkX2uElU9Ag5J+Gbynr+QhknfjA\/9JWsFj2G9xnsdJLv4gAeGDhaNfu1eXTfN9CpF1UUMRjKvgpQEd7WTL6wDWUjIS0C5vPuwt79VX55w7ZgnF9JDWOKKf53kIixgZfsEBYw3J3TtpfQgOnt\/S+Ksf9rueKnAWxJmuuLHlvF6X+eXYutFgT5XQ7SFDH5UcGaNjNQeeZRNDhaFz7RZVvCwNWqlilgX+tjZJ0GghGXvieQpPFV5979f+m7l91bfgijmO9pLTFmfIXdGPM14Nk+lGKpDrfbdq\/48Q4\/zkgANKrML5+8dsQ+iguKZaQqMpf3foXpacL\/CVXtupgK2L0FcjX0j\/TsYlOgy6XS02cqCNYtOFucDj0ak0CpvK+lVcj2c3XF3z\/VhKteONJIfTh5Nu6PuD9WchOiaLhgz5AV+29MP8GoxvymchpS4\/kasaL46KcJzuDjHfgZU7D6FZ5UavTLuCCAKx2AQBaqkVlvDr\/8kDNP1Dh53T5yyGIbqBTjQWSPLpAkA8GNPybTIY93e3nLbhADhNifgYkvu+U\/BnfIHAkqZ46vAknlzpfz1TDP1fofFDSL8Q4RHf6Yj3cSYO5Zc99OTsccvMl62oIWRlVPFVlwpOQikAHSkHSoyxLE+xR8qx3IZHXOb2fY2pYvUgIcYSrG2YgGsru3U4IMYOFEu3aNgiswlz\/pI27AQrq61ZKUu3mAzGh6trsVghdT1vJn3OLxzLBrZsP3JRGriH29VgZIVvptz\/VLme1bNE+ThLdVPnALWP0CkG6bLecg1d2IkG58x0o5kWXyCyRh59E22Jdiwy\/oV5u1iwbUQOQg09R6wpDIafY0DiGucxXjcE8aSryAqtHW3ypsQ2JjtExtES5uaPWEbigAV1S4c4h2SY2fH5fgfyorQcDB1pSLaOiFCta3LhJJEcEpt67Ebgxn1cgPvcjYHza3mv6hQCWCR3MxFpaOZv9Qg1ABrZzUdthSidmpXjYXlZg7nc46T6aUmauk8srzK\/7rktKQ4ok5gQsoyf3I2lwC0px4ETvTsCsDa503XpXika76VxlLR3e7Xz\/+4nwNiyGHBsnN\/yCVv+RyLi6HHS12+LgfQTqc8r7wRNYEhBjYGTNCiUWFykiN9K3niCiv7WP8wg2LFhuYzQZ9NPr7ueoCQ8I5xeRxhr07CvxFOPC9HbHIg4qXLxiyRh4cy9Qzyl3ooL3iIdjHccVDoq4CbwW0RCYY\/6JXfcxqQlfaKUV8159B5U0cF7hgiXxePQnlbaIJSkiBPZZHXwDIQW89NiKb0J+yIR16OyXX3y89NV5UMkmiK\/SrqjbCt7neEmOyBDN8vgrgcTsEzOQ0LsYUGDlsWXmD\/uF62gJCJh9HxEYzDLsmm5dMgTI9pScR8yINPrmZ3lMTz0ils0HRVIpqtV7dZDX1NYnY0jYa4JMAcTUom6nR+ZDCRbyavHrGgNeLja9ZRsopm\/o0yf0QRbiRBFtPDz0gjWNQdt7hwAgYh3u+x03BF8Pb8lLrGZqhrv+3P5c8HB6HKYbwUJaacnxMCyC5e7\/wbRWePujeDOLH8DuQZPduz6TIHeOwkJPSPbTQEprhT9rWud0MsGQ2gIfuHVMvNGDS3girGr08dT3HRuZr0Q4iMyxNZ2DI3RPDLwj8qcYipBsnPSV+GuWDOMH6QpboGWVNBQt4os3TP6\/y1K0SEWPKb1Gw\/alnl6J4XVefGQ3fhpB7yuY0a+Mf7akBu2hLvqdlwkQTRUne5FM3c7IM2bpenKVEEqjMDW2oQNtHqazeoiXOtYJH89E2V8EFYRmiKKdEtfYuPgDN5mMU5P1om9fIH\/6sJ41HUEBprzaqVBTLRwp\/seFn5KDnLcn3z5FQMqe9r5R9KCHp0z\/+nhzX3v9A5KsExO8W+fk5KliawXH7g9dkyLyTr5a3eg\/G446atOZPGjR+xJzqFR44d3Oheas6WO5SlBcq7eR5GJeVYZ3yJC\/rgQ\/HufQgLvfJ5EIEPvOiMgHbjKQY4QtXdLtGoues2bbEnAMWerQX+q9UcANp+yY7gpqRFkFqTL6qdUPoiCMcnhnNOC5VSj7ZPpZXE2XpZNSSmGfgWnTGNPzmL2ARh6TdN3aEdtXELmID2mJDtnIURHEIL5N079uQ62goTHOWDoWsyAv2cNUNnKk87GnxR1IGzED3fVZrBtjeacVsvr9RKKn8WJkET8bHD4wZPSIk3sVKmNWhIfeIB05PMyLj8e4fz7p6XqaYBh3vnHTQlqOmNV0tXGu1epZckpwGX+bSYcbDbWN8bFFZLG8ZHUSPEo52o2lmYe+BmYU2lWtUdsOaszqEUmjEwjIL6fq+ImMwBSrl+5U1XFLk8UEEtZPYF7Mlhc90Ip041vhgFq\/DpGjytU10IqAOYOYBIOpR\/OM\/OBrKQmbkhKdhYscv1bprErjSFlBBUVN1Xl36EoYn+9wTSe25QmWngZyQ4fS0ZCevnJ3PsELOrpx3Lk85yzj5rgsojAA1dp7iOIQiRpWV7h7Aa0u\/chtFmHJJNr7zVCB\/B2UZ2NUV7mqMzHK0EO7hkTsLVMHu9+fS6oCSKjt2tWtzN+d0g4R4MJcwNIZvWV9TiGvZTSGRwFjwhwlQ6K8WxkH9YaphjzoeSl3FVZKuXSHpUR5FGckaCenCoaaiQ04OaMFvq+8ee36NCROwwRtnawLeTq\/+vSk3viipYEWBtvLujj0o+5ixnDtmtI6Fp+o4NMuqyU3pvU3DKZGwPcZt1a4fpdL3PUrjSiZ7EvcogOsltvudXdRfmCz0SterkrhmwfPIHBzvjYC7x8CPRBVgTW5zwDebBMxgRFVoxanl21c5pB4HisbPH4U86V5zkB0ucc21aLSNtZaEBpUi976zy2qMRb7Dlbl5pVqBj8rgNJR5IrOFNM3+UuTULfg+dUZXWIT5iqpGtWij5moEpNt5ZWWIdrobT0f0\/a5G24Vvflm2p62+04MCCtxK7aQGOOXtt5UuLeUrBLclMT049UvThJbPSrdJiTa51tJMp\/RDBVwBw0JO8zWHG2WzbVYdMIYPuMfgze8Ip+B9rJIy0jhBYur4+Cj2oVDxvcI5HLFIqCAetK1sjIbT3DZ+5iuBHmrHbw+HTZ9VIra34fhMFrhGnJTU8Isg7UE0Oz2SEoseZmnWFGb+2god3wQHakE\/\/bfocccvv6tkhlFkUPi8p58\/\/f1a965DMnNVdGRJaiXLJgmSGAxT+F9yKiVSvW6jWdxrLs8ONBFYCvOiTgkexBQvCkbE5MaKE6a8KBi0GlutIS9L\/17rszscEnqdzMnHAJDJOoKPryGtUplyhk\/EMrcfKBa8JI2IMQI3p0ZabbUXopPkJrYAIF8zG7ykCY7tIaCBI6b1N\/lqTdeMix9OQbe\/owjBwEEssgDRDZvXvkUow1ZJpmkoWS0tR5wEunVXG1C2bmpV7nUzTd3j+a5j\/En2J0zR6bH2elWXoXe1clO1u3kmjoTwZmmGrh\/zbHaYtNnZ7e05NEkncUDbI8kLjgi2QVcnieD0R+LX1rLDzPy6m5LGjed928TdYJmiRuowTNdTtWl0NUCO0QTFNJSEtSvTm3nEy1DaulkoURDeZYRAZIE5kI\/IJnRrlIjtSXWWRPr+yo1cCXxR0w\/X9pmTQH7bWSHheD0jdVFY9tSvTmuMZiWZ2mvHW7SN5JJ68hDf1uR4V9GIEzdAEBMFXP5IXUyGoQmlA2BZhlV7piZvgZDUANSQkkinQieV2WFm5KvTO2BZoKr7LNfyf1cuj3Al5q\/GgdAc6KHC2azoTGQAJU8Qfom8acEgX7qlUsuBxMGUXpy+1Gb7vWZrKnkfzGTJR70Dohor3ImoXLNu6KCBN81Y4GUW4XvYcr7cJ0wgHPDhf5ZWLg08cTDdRnhZ5wT8krU8+oQbNia7bgGLJB+YVOG8cU4V0K32LalIdRGG7jWhGv7MiRahkFjC08I31oC6X\/404PTEvPafYSNNg0ER5IZYnzmqqCihx2dCF7iBNOGyNC5atOQ+shhD6gjx18cURFw+50OhHNn2j6IdfSapxa4m2twPsh1JN+HKZiZNPFCvsIP\/0266Y3d8Ook3yoyNfvRNaPaw\/APns6VSbjztHKrY2qRi06yRr4TE1BUGPN1kTXjOv6Un++J5sXgMbVD4EfveSETdflHH+9xwQGVKTBNkzzQQg+QBnm7dFpjXh8vvnXlD38lxcaMyI0FlwXafkLvtzuhJBuzxlj56Vjgo3hDq\/qAqVHZWDcPvLDp0X+zLixayGtgywJinaDxUl5Ix42SuXvF4G31TlLn1bo5Cy9HBQ4tWqtXXU5EzjgHs5OPBEBdNWz3NNg3Ltb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