Luxury Daily
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April 26, 2026
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Fragrance and personal care

Beauty brands adapt to life in lockdown

April 3, 2020

LVMH's Dior diverted its production site to switch from perfumes to hand sanitizers for French health authorities and hospitals. Image credit: Dior LVMH's Dior diverted its production site to switch from perfumes to hand sanitizers for French health authorities and hospitals. Image credit: Dior

 

By Dianna Dilworth

As luxury fragrance and beauty brands struggle to find their way in a marketplace mostly shut down by coronavirus lockdowns, many are turning to soothing and uplifting digital marketing campaigns that offer consumers a clean and healthy oasis from bad news.

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  1. Louis Vuitton adds Berlin to Travel Book collection
  2. Porsche builds 'Toy Story'-inspired 911s for charity auction
  3. Luxury brands are now limited in naming capacity
  4. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  5. LVMH appeals to eco-conscious consumers with new sourcing standards
  6. Mercedes-Benz prepares bespoke S-Class model for 2026 Masters
  7. Balenciaga deploys new art series
  8. Can luxury brands balance AI use with heritage and sustainability goals?
  9. Porsche plots ’leaner’ future as full-year sales slide
  10. Culture is luxury’s next competitive edge
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