Automotive
June 27, 2025
Alfa Romeo commemorated its 115th anniversary with a major event at the Alfa Romeo Historical Museum in Arese, Italy, on June 22. Image credit: Alfa Romeo
By Amirah Keaton
Italian automaker Alfa Romeo is placing storytelling at the center of its anniversary strategy.
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","iv":"a5d0e9824b68c48845a823aeaf7fc495","s":"654325084581f721"}
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