Mobile
September 2, 2011
By Kayla Hutzler
British menswear designer Alfred Dunhill is implementing new technology in its mobile application that uses augmented reality to bring static, traditional out-of-home advertisements to life.
{"ct":"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","iv":"d7c1fe5d71aeeff1e7a281b49083ab10","s":"7d828c433cc8c222"}
Share your thoughts. Click here