Mobile
September 2, 2011
By Kayla Hutzler
British menswear designer Alfred Dunhill is implementing new technology in its mobile application that uses augmented reality to bring static, traditional out-of-home advertisements to life.
{"ct":"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","iv":"0f1fbf50e151d89a2f4e73f54f7152d4","s":"1d863147fc9968b9"}
Share your thoughts. Click here