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July 29, 2014
Thomaï Serdari is adjunct associate professor of marketing at New York University’s Leonard N. Stern School of Business
By a Luxury Daily columnist
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","iv":"058c21ba44f266bac8563ee291706f59","s":"e26e2b434cc46844"}
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