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Research

Amazon is already pilfering the luxury market: report

August 31, 2015

Amazon.com Amazon.com

 

By Forrest Cardamenis

As Amazon’s penetration into high-income households becomes increasingly apparent, luxury brands are going to need to find new ways to avoid losing to their online-only competition, according to a new report by Shullman Research Center.

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  1. Nostalgia, sustainability remain top priorities for luxury: Walpole
  2. How Estée Lauder Cos.’ Lab Series reinvented itself for a new generation
  3. Day’s wrap: Yoox, Amazon, De Beers, VistaJet and Rebag
  4. Audi offers vision of progress in Janelle Monáe campaign
  5. Using technology, storytelling, experiences crucial in luxury success
  6. Rebag launches first rewards, loyalty program
  7. Saks elevates CX with personalized virtual styling service
  8. Bleu de Chanel dives deep with new campaign
  9. Buy now, pay later makes luxury accessible rather than aspirational
  10. Yoox, Amazon, De Beers, VistaJet and Rebag
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