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Commerce

Brands procrastinate, pull through on back-to-school offers

August 31, 2015

Armani Junior Armani Junior

 

By Forrest Cardamenis

Just as a teen who puts everything off to the last minute, brands and retailers are pushing late back-to-school sales, but the data is on their side.

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  1. Nostalgia, sustainability remain top priorities for luxury: Walpole
  2. How Estée Lauder Cos.’ Lab Series reinvented itself for a new generation
  3. Day’s wrap: Yoox, Amazon, De Beers, VistaJet and Rebag
  4. Audi offers vision of progress in Janelle Monáe campaign
  5. Using technology, storytelling, experiences crucial in luxury success
  6. Rebag launches first rewards, loyalty program
  7. Saks elevates CX with personalized virtual styling service
  8. Bleu de Chanel dives deep with new campaign
  9. Buy now, pay later makes luxury accessible rather than aspirational
  10. Yoox, Amazon, De Beers, VistaJet and Rebag
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