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Commerce

Brands procrastinate, pull through on back-to-school offers

August 31, 2015

Armani Junior Armani Junior

 

By Forrest Cardamenis

Just as a teen who puts everything off to the last minute, brands and retailers are pushing late back-to-school sales, but the data is on their side.

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  1. Introducing Luxury Women to Watch 2022
  2. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  3. Louis XIII gets a taste of gamification with immersive experience
  4. Audi offers vision of progress in Janelle Monáe campaign
  5. Mobile reigns supreme as holiday shopping channel
  6. Dior reinvigorates Miss Dior with latest floral romance
  7. How should luxury brands navigate creative shift on social media?
  8. Gucci offers consumers stylish avatars in gaming collaboration
  9. Balmain unveils new logo, monogram
  10. Gucci is 2020 Luxury Marketer of the Year
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