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Marketing

Amazon set to disrupt ad ecosystem, threatening duopoly of Facebook and Google

September 6, 2019

Revenue from Amazon's advertising business is on a steady upward trajectory. Image credit: Forrester Revenue from Amazon's advertising business is on a steady upward trajectory. Image credit: Forrester

 

By Mickey Alam Khan

Amazon will disrupt the entire advertising ecosystem, turning the duopoly of Facebook and Google into a triad, according to a new report from market researcher Forrester.

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